Scents of Occasion: Using Aromatherapy to Enhance Event Ambiance and Memory

While visual aesthetics, music, and cuisine often take center stage in event design, there's a powerful, often overlooked element that can transform an ordinary event into an unforgettable sensory journey: aromatherapy.

In this blog post, we'll explore how incorporating aromatherapy into your event planning can enhance ambiance, evoke emotions, and create lasting memories for attendees. We'll cover the science behind scent and memory, practical tips for implementation, and creative ideas for various types of events.

THE POWER OF SCENT: UNDERSTANDING THE SCIENCE

Before we dive into practical applications, it's worthwhile to understand why scent is such a powerful tool in event planning. The human olfactory system, responsible for our sense of smell, is directly linked to the limbic system, which processes emotions and memories. This connection explains why certain scents can instantly transport us back to specific moments in time or evoke strong emotional responses. In fact, scent memories are more vivid and emotional than memories triggered by other senses. They can last for years and are often associated with specific life events.

While humans may not have the nose power of dogs or XX, our sense of smell is pretty darned impressive. The human nose can distinguish among millions of different odors, and we can detect scents in extremely low concentrations (parts per trillion).

Not only do the scents we detect live on in our memories, they also impact us in the here and now. Scents can influence mood, productivity, and decision-making. Not only, that, but pleasant scents can increase alertness and improve cognitive performance.

So, why not use scents, in the form of aroma therapy, to take your events to new levels? It can enhance attendees’ experience, improve their ability to learn and retain information, and make your events highly memorable.

PRACTICAL IMPLEMENTATION: AROMATHERAPY TECHNIQUES FOR EVENTS

Now that we understand the importance of scent, let's explore various ways to incorporate aromatherapy into your events.

Reed Diffusers

These diffusers are ideal for smaller, intimate spaces or as part of table centerpieces. They’re low maintenance and long-lasting. And, they can be customized with decorative containers to match your event décor.

Electric Diffusers

If your event will be in a large area, electric diffusers are a great choice that allow for controlled dispersion of essential oils. Some diffusers feature programmable options for intermittent scent release, and you can even go with models with color-changing lights for added ambiance.

Nebulizers

Another option, nebulizers, provide a concentrated scent without heat or water. This can be a good choice for high-impact areas or outdoor spaces.

STRATEGIC PLACEMENT

If you’ll be using aromatherapy at your event, consider the layout of your event space and place scent sources strategically. Entrance areas are ideal, because they help you create a welcoming atmosphere and set the tone for your attendees’ experience.

Networking spaces could be a good choice, too. You can use invigorating scents like citrus or peppermint to energize conversations. For extra impact, offer refreshing beverages that complement the chosen scent.

If you’d like to use scents in dining areas, proceed carefully. You don’t want to overpower the food aromas or interfere with guests’ enjoyment of their meals. Subtle, appetizing aromas like herbs or light florals, however, can enhance the culinary experience. You can even go a step further and change scents between courses for a multi-sensory dining experience.

If you plan to offer attendees relaxation zones, where they can take breaks between scheduled activities, try incorporating soothing scents like chamomile or sandalwood in quiet areas. For more impact, try using these scents in conjunction with comfortable seating and soft lighting. Your attendees will appreciate the mini “oasis” that you create for them to recharge during long events.

SCENTED DECOR ELEMENTS

For a more immersive experience for your guests, incorporate aromatherapy into your event’s décor. If you’ll have floral arrangements, for example, you could choose fragrant fresh and dried flowers that complement your chosen scent profile. Other scent-décor combos could include:

Herb gardens: Mini potted herbs would serve as both décor and natural fragrance sources. If you go this route, you could enhance the experience by offering herb-infused beverages or dishes that tie in with the sensory experience.

Scented linens: Use lightly scented tablecloths or napkins for a subtle olfactory touch. Again, since you don’t want to interfere with guests’ dining experience, choose gentle, clean scents.

PERSONAL AROMATHERAPY EXPERIENCES

As much as possible, make the aromatherapy an individual experience for your attendees. You can achieve that by offering hand towels scented with rejuvenating scents like eucalyptus or mint. Present the towers in decorative baskets or on elegant trays.

Another possibility is to set up aromatherapy stations where guests can create their own scent blends or sample different fragrances. Line up a helper, or create attractive handouts, that offer guidance on scent combinations and their benefits. Make sure guests have a way to take home samples of their custom blends, possibly on a card or in the form of a sachet.

CHOOSING THE RIGHT SCENTS: A GUIDE FOR DIFFERENT EVENTS

Selecting the appropriate scents for your event will be important. What works for a romantic wedding won’t necessarily be a good fit for a corporate gathering or a high school graduation party. Here's a guide to help you choose the right aromas for various occasions:

Corporate Events and Conferences

In this case, your goal is to enhance attendees’ focus, productivity, and networking. Recommended scents include:

-Peppermint: Increases alertness and improves memory

-Lemon: Boosts mood and cognitive performance

-Rosemary: Enhances mental clarity and retention

-Eucalyptus: Promotes clear thinking and stress relief

Pro tip: To support branding, think about creating a signature scent for your company’s events.

Weddings and Romantic Celebrations

When you’re setting out to create a romantic, memorable atmosphere, recommended scents include:

-Rose: Symbolizes love and creates a romantic ambiance

-Jasmine: Uplifts mood

-Vanilla: Evokes feelings of comfort and happiness

-Sandalwood: Promotes relaxation and sensuality

Outdoor Events and Festivals

To energize attendees and complement their natural surroundings, try

-Citrus blends: Refresh and invigorate

-Ocean breeze: Creates a feeling of freshness and expansiveness

BEST PRACTICES AND CONSIDERATIONS

As you incorporate aromatherapy into your event planning, keep these best practices in mind:

Less is More

Avoid overwhelming guests with strong scents. Instead, aim for subtle, pleasant aromas that enhance rather than dominate. And while it may seem logical to increase concentrations of essential oils in larger spaces, the wiser choice is to use lower concentrations because higher concentrations can become overpowering and may cause discomfort for some guests, particularly those with sensitivities or allergies.

Consider Allergies and Sensitivities

In fact, you should always inform guests about the use of fragrances and provide scent-free areas for those with sensitivities. Just like you would with meals, have a list of ingredients available for those with specific allergies.

Layer Scents Carefully

If you use multiple fragrances at your event, choose scents that complement each other. If space allows, you can create a "scent journey" through different areas of your event.

Test in Advance

Also important: Talk with your venue about the possibility of testing your chosen scents and diffusion methods in your event space before the actual event. That will give you a chance to adjust concentrations and placement as needed. Keep in mind that factors like air circulation, temperature, and humidity could impact how your scents diffuse during your event.

Educate Your Team

Make sure your event staff understands the purpose and implementation of aromatherapy, and train team members to answer guest questions about the scents used. Give team members specific roles for maintaining and adjusting scent elements throughout the event.

MEASURING SUCCESS: POST-EVENT EVALUATION

To gauge the effectiveness of your aromatherapy efforts, consider surveying guests about your event's ambiance and their sensory experiences. Ask about specific scents and their impact on the overall experience.

It also would be wise to monitor social media for mentions of the event's atmosphere or unique sensory elements and gather insights from your team about guest reactions and comments.

Incorporating scents into events does require careful planning and precautions, but their potential impact is worth the extra effort.

The next time you're designing an event, don't just think about what guests will see, hear, and taste – consider what they'll smell, and watch as their experience transforms into something truly unforgettable.

The Bell Tower on 34th is an elegant, accessible event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Planning Your Wedding During a Long Engagement

Octavio Guillen and Adriana Martinez just might be the king and queen of long engagements. The lovebirds were 15 when they got engaged in Mexico City in 1902, and they were 82 when, after decades of postponements, they exchanged wedding vows in 1969,

While few engagements last quite as long, generally any span longer than 18 months between the proposal and wedding date is considered long. And for many couples, a leisurely walk to the altar makes sense. In some cases, it’s necessary because of career or education goals, financial concerns, or family and friends’ schedules. Sometimes it's necessary for planning destination weddings or managing life events like health issues.

The good news is that long engagements can be beneficial. They allow couples to strengthen their relationship, take their time with important decisions, and save for the wedding they truly want.

No matter how long your engagement, you can still enjoy a smooth, enjoyable planning process. Here, you’ll find some strategies and tips to ease your way.

EMBRACE THE TIME YOU HAVE

I understand that some long engagements arise from challenging life situations or intense work demands. However, as much as possible, I encourage you to focus on enjoying this unique period of your relationship. Use the time to plan fun, non-wedding activities that help you stay connected. Even simple things like going on spontaneous weekend getaways or starting a new hobby together will create lasting memories and strengthen your bond.

It’s also wise, even if you know you have a long engagement ahead, to discuss your wedding vision early. Use the extra time to have meaningful conversations about what each of you envisions for the big day—and beyond—without feeling rushed. Taking the time to align your goals now will make your planning process smoother and much more enjoyable.

SET A REALISTIC BUDGET

Whether you’re getting married in six months, six years, or something in between, one of your first planning tasks will be to figure out how much you have to spend.

The plus side of a long engagement? More time to save for those larger wedding expenses like your venue, catering, and photography. You can also save for something extra special, like videography, a designer dress, or a luxury honeymoon.

As you budget, plan for the unexpected. It’s always a good idea to have a buffer in place, just in case vendor prices increase or you decide to upgrade certain elements of your wedding closer to the big day.

Your engagement period is also the perfect time to set yourselves up for good financial health after the wedding. If possible, make an extra effort to pay off debts or build up a post-wedding savings account.

AVOID PROCRASTINATION: CREATE A TIMELINE

Wedding planning during a long engagement can be a bit of a balancing act. While some tasks, like booking your florist or finalizing your guest list, may need to wait until closer to the big day (because availability or RSVPs may change), other steps should be tackled early to avoid stress down the road.

Start your planning process by creating a timeline that breaks down such key milestones as setting a date, finding a venue, building your guest list, and researching vendors. Talk about how you’ll share these tasks to lighten the load and keep things moving forward.

To stay on track, schedule monthly or quarterly check-ins to review your progress, discuss next steps, and adjust the timeline as needed.

RESEARCH AND BOOK VENDORS EARLY

Many couples will tell you that finding the right vendors—the professionals who bring your wedding day to life—can be one of the most time-consuming aspects of planning.

With a long engagement, you have the advantage of time, so use it wisely. Thoroughly research vendors, compare reviews, and take the time to negotiate for the best deals. This will not only help you make informed decisions but can also save you money.

Another benefit of a longer timeline is the chance to build a strong rapport with your vendors after booking. Use this time to communicate your vision clearly and make sure they understand the details that matter most to you.

Pro tip: Lock in your wedding date as early as possible. Popular vendors and venues often book up months or even years in advance, so secure the ones you want before their calendars fill up.

KEEP YOUR GUESTS INFORMED

One of the keys to successful wedding planning is keeping your guests’ needs in mind. If you're planning a long engagement, it’s important to give your guests a heads up so they won’t wonder about the timeline or worry about making last-minute plans. This is especially helpful for out-of-town friends and family who will need plenty of time to arrange travel.

Send save-the-dates early—typically six to eight months before the wedding for local celebrations, or eight to twelve months in advance for destination weddings or if many guests will be traveling. If you’d like, you can even send them four to six weeks after your engagement, so your guests have plenty of time to plan.

I’d also consider setting up a wedding website where guests can easily check for details and updates as your plans come together.

MANAGING WEDDING-PLANNING BURNOUT

Wedding planning fatigue is real. Even though a long engagement gives you more time to plan, it also means you’ll be immersed in wedding details for an extended period, which can be mentally and physically exhausting—no matter how excited you are to begin married life.

To prevent burnout, carve out time where wedding planning isn’t the focus. Set aside regular "wedding-free" days or weekends to recharge and reconnect with your partner.

Equally important, don’t try to do everything yourself. Delegate tasks to friends, family, or a wedding planner, and trust them to handle some of the details. This will lighten your load and reduce the mental strain of feeling like you have to manage it all.

Throughout the process, prioritize your well-being by taking breaks and making time for interests outside of wedding planning.

FLEXIBILITY AND ADAPTABILITY

When planning a wedding, it’s always wise to expect the unexpected—and this is especially true during a long engagement. Life circumstances can shift, and being adaptable will help reduce stress if you need to adjust your plans.

To soften the blow if changes are necessary, take steps early to protect your plans. Start by reviewing vendor contracts to ensure they offer flexibility in case you need to reschedule your wedding date or adjust your guest count. Understanding your vendors' policies in advance can save you from unnecessary penalties.

Additionally, it’s smart to purchase wedding cancellation and postponement insurance. This type of coverage can help you recoup deposits and other wedding expenses if unexpected circumstances force a change in plans.

Being prepared for the unexpected allows you to approach your wedding planning with confidence, knowing that you’ve got a plan B in place just in case.

The Bell Tower on 34th is one of Houston’s leading wedding venues with a staircase, waterwall, chapel, and full planning services.

Our venue serves couples throughout southeast Texas.

Contact us to schedule a tour.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

The Rise of Experience Gifts: Alternatives to Traditional Presents for Milestone Events

The landscape of gifting is undergoing a remarkable transformation. Milestone events, once synonymous with stacks of presents, are now witnessing a rise in experience gifts.

Instead of wrapped boxes and store-bought items, more and more people are giving loved ones concert tickets, luxury getaways, and personalized adventures.

Here, we’ll take a closer look at experience gifts and what you should know about them if you’ll be planning (or attending) a milestone event in the near future.

THE APPEAL OF GIFTING MEMORIES

While there’s absolutely nothing wrong with giving someone a tangible gift, something they can touch, hold, and use, gift-givers are gravitating toward the idea of helping loved ones do something special, something they wouldn’t necessarily do on their own.

Why? For one thing, experiences are often seen as more personal and tailored to an individual’s preferences. Experiences can be customized to suit a person’s interests, whether that means adventure sports, fine dining, or creative classes. And there’s something very rewarding about giving a gift that you know will make someone feel cherished.

Experience giving can also be a way for gift givers to line up special time with the recipient(s). Children can arrange for parents to join them for dinner and the musical coming to town. Siblings can take their newly graduated teen on a weekend shopping trip. These experiences create lasting memories and deepen relationships.

In other cases, experience giving is the result of growing interest in minimalism. Experience gifts align with the desire to live more simply and reduce the clutter in homes while still offering meaningful and thoughtful gestures.

SUPPORTING EXPERIENCE GIFT GIVING AT YOUR CELEBRATION

If you’re planning an event, and want to tap into this trend, there are steps you can take to make giving experience gift-giving easy for guests.

Create an Experience Gift Registry

Just like a traditional gift registry, set up a registry for experiences. There are several platforms, like Zola or Honeyfund, that allow you to list experiences like trips, concerts, classes, and more. This makes it easy for guests to select and purchase an experience gift directly from a curated list.

Provide a Wish List of Experiences

If a formal registry isn’t ideal, you can create a simple experience wish list with ideas like weekend getaways, spa days, or cooking classes. This can be shared with guests in invitations or on a dedicated event website. If you go this route, include a variety of price ranges so guests can choose based on their budget.

Offer Group Gifting Options

Large experiences, such as vacations or luxury adventures, can be expensive. To accommodate these, set up a group gifting option where multiple guests can contribute towards a bigger experience. Many online registries or platforms allow for this feature, or you could include it in your own registry.

Include Experience Gift Cards as an Option

Guests might feel more comfortable giving a gift card rather than planning the actual experience. Make it easy by providing options for popular experience platforms like Airbnb, Tinggly, ClassPass, or Ticketmaster, so the recipient can choose their own adventure later.

Offer Specific Suggestions with Booking Info

Give guests clear ideas about specific experiences they can book. For example, if the birthday honoree always wanted to take a pottery class or go zip-lining, list the name of a local provider and how guests can book it on their behalf. This removes guesswork for the guest, and the guest of honor gets something they really want.

Use an Event Website

If you’re using an event website to organize your milestone celebration, include a section for experience gifts. On this page, you can list suggested experiences, registries, and instructions on how to contribute to group gifts or buy experience-based gift cards.

Encourage Experiences with a Note in the Invitation

Gently suggest experience gifts in your event invitations. You could add a short, polite note saying something like, “We love making memories and would cherish experience gifts. See our wish list for ideas!” Providing a simple nudge can make it more likely that guests will consider this type of gift.

Be Flexible

Provide a wide range of experiences for guests to choose from, varying in cost and type. Some guests might prefer to gift a smaller, local experience like a museum pass, while others might contribute to something bigger like an adventure vacation. Flexibility makes it easier for guests to participate.

POPULAR EXPERIENCE GIFTS

Could you use some inspiration for experience gifts to suggest or give? Here are some popular options.

Birthday Parties

-Concert or event tickets: Treat the celebrant to tickets for a favorite band, artist, theater show, or sporting event.

-Adventure activities: Gift them an experience like zip-lining, hot air balloon rides, or indoor skydiving for an unforgettable adventure.

-Spa day or wellness retreat: A day of pampering with massages, facials, and other treatments can be a perfect birthday gift.

-Cooking classes: For food lovers, a fun, hands-on cooking class can be a delightful way to celebrate.

-Private dining experience: Arrange a private chef for a personalized dinner at home or book an exclusive table at a top restaurant.

-Wine or beer tasting tour: An immersive wine or brewery tour can be a great gift for beverage enthusiasts.

Anniversary Parties

-Romantic getaway: A weekend trip or romantic retreat to a scenic destination is a wonderful anniversary experience gift.

-Couple's spa day: Give them a relaxing day at the spa for two, complete with massages, sauna time, and relaxation.

-Wine tasting experience: A vineyard tour is a great way for couples to celebrate.

-Dance classes: gift a fun and interactive experience like ballroom dancing or salsa lessons for couples.

Memory-making experiences: Look into gift activities that allow couples to bond like pottery making, cooking classes, or a photography session.

Dinner cruise: A sunset or evening dinner cruise offers a unique and romantic experience on the water.

Retirement Parties

-Travel package or vacation: A dream vacation to a destination on their bucket list is a top experience gift for retirees.

Golf or sports experience: Give a round of golf at a prestigious course or tickets to a favorite sporting event.

Hobby classes: Retirement often means time to explore hobbies like photography, gardening, woodworking, or painting—Gift a class or workshop.

Subscription to an experience service: Gift a membership to a service that offers monthly or seasonal experiences such as art workshops, cooking courses, or local excursions.

-Relaxing retreat: A wellness retreat, yoga experience, or nature retreat offers a peaceful way to celebrate the start of retirement.

Graduation Parties

-Adventure experiences: Reward a graduate’s hard work with something thrilling, like a skydiving or paragliding session or a white-water rafting trip.

-Travel vouchers: Give travel vouchers so they can explore new places before starting their next chapter, whether it’s backpacking or taking a celebratory trip abroad.

-Concert or festival passes: Gift tickets to an upcoming music festival or concert.

-Skill-building classes: Gift a fun but useful class—cooking, photography, coding, or possibly financial planning—that helps graduates transition into adulthood.

-Museum or art exhibit passes: Passes for exhibits or museums in their city or a place they plan to visit can inspire creativity or exploration.

-Adventurous food tour: For food lovers, a guided tour of unique eateries or food trucks in a city can be a fun and cultural experience.

Weddings

-Honeymoon experience: Help the couple enhance their honeymoon with a special experience like a helicopter tour, snorkeling adventure, or wine tasting at their destination.

-Couple’s adventure: Gift something active, like a kayaking trip, paddleboarding lesson, or hiking experience for an outdoorsy couple.

-Cooking classes for two: give the newlyweds a chance to bond over learning to cook a new cuisine together.

-Couple’s photoshoot: a professional photoshoot allows the couple to capture memories from their early days of marriage.

-Private wine tasting: arrange a private wine or whiskey tasting experience for the couple to enjoy together.

-Home makeover experience: Hire an interior designer or home organization expert to help the newlyweds turn their house into a home.

Additional Experience Gift Ideas for Any Occasion

-Art classes: Encourage creativity with a painting, pottery, or sculpting class.

-Scenic train ride: Book a scenic train journey through picturesque landscapes for a relaxed yet memorable experience.

-Helicopter tour: Aerial tours of a city or national park offer stunning views and a once-in-a-lifetime experience.

-Private dining or chef experience: arrange for a personal chef to cook a gourmet meal in the comfort of the recipient’s home.

-Outdoor adventures: Options like horseback riding, hiking tours, or sailing trips offer an exciting connection to nature.

-Membership to local experiences: gift a membership to a local zoo, museum, theater, or garden to provide ongoing opportunities for discovery and enjoyment.

EXPERIENCES FOR ANIMAL LOVERS

Is the guest of honor at your milestone event an animal lover? In that case, you have even more incredible options for experience gifts.

- Wildlife sanctuary visits: Many ethical sanctuaries offer the chance to learn about and interact with elephants. Guests can feed, bathe, and walk with these magnificent creatures in a responsible setting. You also can offer visits to big cat rescues and primate sanctuaries.

-Farm and ranch experiences: Gift the opportunity to spend a weekend on a working farm where the guest(s) of honor can help with animal feeding, milking cows, or collecting eggs.

-Alpaca and llama farms: Your recipient would interact with these gentle animals.

-Marine life encounters: Boat trips allow people to observe marine mammals in their natural habitats. You also can gift a snorkeling experience.

-Exotic animal experiences: Give your recipient a chance to get up close with penguins at select aquariums or wildlife centers, visit sanctuaries where they can learn about and sometimes gently interact with sloths, or walk through lush gardens filled with vibrant butterflies and learn about their life cycles.

The Bell Tower on 34th is one of the leading luxury event venues in Texas, known for our beautiful grounds, grand staircase, and decadent, Old World atmosphere.

Our experienced team works closely with customers to help them realize their event vision.

Contact us to learn more about holding a celebration here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Emerging Trends in Corporate Event Videography

Capturing the essence of a corporate event goes far beyond simple documentation. Videography has evolved into a powerful tool for storytelling, engagement, and brand building.

Let's delve into the latest trends shaping the landscape of corporate event videography and how they can enhance your next gathering.

PERSONALIZED VIDEOS

Imagine sending your attendees home with more than just a business card and a tote bag. Personalized videos are a powerful way to create a lasting connection with your guests, leaving them with a unique memento of their experience at your event.

Beyond the Highlight Reel

Rather than a generic recap, you can provide a video tailored to each attendee, capturing their key moments of interaction, networking, and learning. This could include snippets of their participation in discussions, candid moments of laughter with colleagues, or possibly a personalized message from a keynote speaker.

Fostering Emotional Connection

Personalized videos go beyond simple documentation. They tap into the emotions and memories associated with the event, strengthening the bond between attendees and the event host’s brand. This fosters loyalty and encourages repeat attendance at future events.

Amplifying Social Sharing

Attendees are far more likely to share a video that features them personally. This creates organic buzz and word-of-mouth marketing, showcasing the unique experience your event provides.

Technology Meets Thoughtfulness

Creating personalized videos doesn't have to be a logistical nightmare. Advancements in AI and video editing software (see more on that below) make it possible to efficiently produce high-quality personalized content, even for large-scale events.

DRONE FOOTAGE

Aerial shots captured by drones are revolutionizing corporate event videography and adding a cinematic dimension that was once unimaginable. These bird's-eye views can transform ordinary events into extraordinary experiences.

Stunning Establishing Shots

Drones capture sweeping vistas of conference centers, sprawling outdoor venues, and entire city skylines. They set the stage for presenting your event in a truly breathtaking manner.

Unique Perspectives of Outdoor Events

Maybe you’re planning a team-building retreat nestled in the woods or a large-scale product launch in a bustling city center. Whatever you have in mind, drone footage will showcase the scale and energy of your event from an awe-inspiring vantage point.

Dynamic Transitions

Drone footage serves as a valuable storytelling tool as well. With it, your videographer can weave together different scenes and locations with aerial footage, which in turn, creates a sense of flow and continuity in your final video.

Important Note: Videographers must adhere to all local regulations and obtain necessary permits for drone usage. Fortunately, many modern drones are equipped with advanced obstacle avoidance and tracking features, ensuring smooth, professional-looking shots even in complex environments.

360-DEGREE VIDEO

Imagine giving your audience the power to step into your corporate event, no matter where they are. 360-degree videos are making that a reality, offering an immersive viewing experience that goes far beyond traditional video.

A Unique Perspective

Viewers can look around in every direction, choosing their own focus so they can have a personalized experience.

Bridging the Gap Between In-Person and Virtual

Remote attendees can now feel truly present, as if they're standing right in the middle of the action. 360-degree videos bring a new level of engagement and connection to virtual audiences.

Attendees Explore at Their Own Pace

Whether they want to admire your venue's architecture to observe the energy of the crowd, 360-degree video gives viewers the freedom to explore every detail of the event at their own leisure.

To maximize the impact of 360-degree video, consider these best practices:

-Strategic camera placement: Position 360-degree cameras in key areas like the main stage, amidst the audience, or in networking zones to capture the full scope of your event.

LIVE STREAMING: EXPANDING YOUR EVENT'S REACH WITHOUT REPLACING THE IN-PERSON MAGIC

When you organize events, live streaming offers a win-win. Not only does it allow you to reach a wider audience, but it also enhances your attendees’ in-person experience while enticing virtual viewers to attend your future events in person.

Trends include:

-Multi-camera setups for professional-quality broadcasts: Using multiple cameras allows for diverse angles and smooth transitions, mimicking the production value of television broadcasts.

-Interactive elements like live polls and Q&A sessions: Engagement tools integrated into the streaming platform help maintain audience interest and participation whether they're in-person or remote.

-Integration with social media platforms for wider reach: Simulcasting to platforms like YouTube, Facebook Live, or LinkedIn Live can significantly expand your event's audience and encourage social sharing.

Advanced streaming setups now often include dedicated encoding hardware and software, so you can provide your virtual guests high-quality, low-latency streams. Many corporations are also investing in virtual event platforms that offer customized branding, networking features, and analytics to enhance the overall live streaming experience.

CINEMATIC TECHNIQUES

Today, the most memorable corporate videos borrow techniques from the world of cinema—they create visually stunning and emotionally resonant experiences that leave a lasting impact on audiences. Here’s a look at current approaches:

-Shallow depth of field for a more artistic look: Using wide aperture lenses creates a pleasing bokeh effect, drawing attention to the subject while softening the background.

-Smooth camera movements using gimbals and steadicams: These tools allow for fluid motion shots that add dynamism and professionalism to the video.

Creative lighting techniques to set the mood: From dramatic stage lighting to subtle ambient effects, thoughtful illumination can significantly enhance the atmosphere of an event video.

Videographers are increasingly using cinema-grade cameras and lenses to achieve these high-end looks. Post-production techniques like color grading and sound design are being employed as well to give corporate videos a more polished, film-like quality.

SHORT-FORM CONTENT

With attention spans shrinking, there's a trend towards:

-Creating bite-sized video highlights for social media: Quick, impactful clips (often 60 seconds or less) designed for platforms like Instagram, TikTok, or Twitter can extend your event's reach and engagement.

-Developing teaser videos to promote upcoming events: Short, attention-grabbing previews can build anticipation and boost registration numbers.

-Crafting concise, impactful recaps for post-event engagement: These summaries help reinforce key messages and provide shareable content for attendees and their networks.

-To maximize the impact of short-form content, videographers are focusing on visually striking moments, punchy editing techniques, and clear, concise messaging. Vertical video formats optimized for mobile viewing are also becoming increasingly common.

AI-POWERED EDITING

Artificial intelligence is streamlining the post-production process:

-Automated video editing tools for faster turnaround: AI can quickly analyze footage to identify the best shots, suggest cuts, and even create rough edits based on predefined styles or templates.

-AI-assisted color grading and audio enhancement: Machine learning algorithms can automatically adjust color balance, exposure, and audio levels, saving time in post-production.

-Smart content tagging for easier searchability: AI can recognize faces, objects, and even spoken words, making it easier to catalog and search through large amounts of event footage.

While AI tools are increasingly powerful, they're typically used to augment rather than replace human creativity. Videographers and editors are finding that AI can handle many time-consuming tasks, allowing them to focus more on creative decision-making and storytelling.

As technology continues to evolve, so does the art of corporate event videography. As we look to the future, we can expect even more exciting innovations that will continue to create richer, more interactive experiences for all participants.

The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

What You Should Know About Planning a Military Wedding

Are you engaged to a service member, or perhaps you're in the military yourself? We understand that planning a wedding while navigating military life can feel overwhelming at times, no matter how excited you are about getting married. That's why I created this blog—to offer support and guidance. Let us help you create a beautiful and memorable celebration that honors your love and your service.

WHAT IS A MILITARY WEDDING?

A military wedding is a ceremony where either the bride or groom (or both) are active members of the armed forces. These weddings often incorporate military traditions and customs. While not all couples choose to include every military element, understanding these options will help you create a celebration that reflects both your service and your personal preferences.

INVITATION WORDING

One items couples tend to wonder about is how they should approach invitations for a military wedding. Generally, you should follow the same guidelines as you would for any wedding, but there are a few special considerations:

Rank and Branch

Include the military rank and branch of service for the bride and/or groom. For example: "Lieutenant John Smith, United States Navy."

Uniform Indication

If you want guests to wear uniforms, include a line such as "Uniform Requested" or "Military Dress Uniform."

Host Line

If the military member's parents are hosting, their rank can be included if applicable. For example: "Colonel and Mrs. James Thompson request the honor of your presence..."

ATTIRE FOR THE MILITARY BRIDE OR GROOM

The attire for a military bride or groom adds a distinctive touch to the wedding.

Military groom: Typically wears his dress uniform. The specific uniform depends on the branch of service and can vary based on the time of day (e.g., Army Blue Evening Mess for evening weddings).

Military bride: Has the option to wear her dress uniform or a traditional wedding gown. If choosing a gown, she may incorporate military accessories like a cape in branch colors or insignia jewelry.

Non-military partner: Can wear traditional wedding attire or complement their partner's uniform with color-coordinated clothing or accessories.

Keep in mind that regulations about wearing uniforms at private ceremonies can vary by branch, so it's Important to check current rules.

MILITARY WEDDING TRADITIONS

Military weddings are known for unique—and completely optional—traditions that honor the couple's service:

Saber or Sword Arch

Perhaps the most iconic military wedding tradition, this is where service members form an arch with their sabers or swords for the couple to walk through.

Cutting the Cake with a Sword

The couple uses a military sword to cut their wedding cake.

Displaying the American Flag

Proper flag etiquette should be observed if you’re including flags in the décor.

Playing Service Songs

Each branch has its own song, which can be played during the reception.

Military Chaplain

Couples may choose to have a military chaplain officiate the ceremony.

ETIQUETTE AND RULES TO CONSIDER

When planning a military wedding, there are several etiquette points and rules to keep in mind:

Permission to Marry

Some branches require service members to obtain permission before marrying, especially if marrying a foreign national.

Uniforms

Again, there are specific regulations about when and how uniforms can be worn. Check with your branch's protocol office for current rules.

Seating Arrangements

At formal military weddings, guests may be seated according to rank.

Receiving Line

If you’re having a receiving line, the order typically follows military protocol with the bride's parents first, then the couple, then the groom's parents.

Name Changes

If you’ll be changing your name, remember to update all military records promptly.

Military Installations

If you plan to hold your wedding on a military base, be aware of security procedures for civilian guests.

INFORMATION TO SHARE WITH CIVILIAN GUESTS

Your guests are going to have questions about what to expect at your wedding and if there’s anything they should keep in mind. Help them by providing detailed information on your wedding website. This should include:

Base access: If the wedding is on a military installation, provide clear instructions on how to access the base, including any required documentation.

Dress code: Explain any military dress codes and provide guidance for civilian attire.

Customs and courtesies: Brief explanation of military customs they might encounter, such as standing for service songs.

Photography rules: Some military locations may have restrictions on photography.

Timing: Military events often start precisely on time—emphasize the importance of punctuality.

POTENTIAL CHALLENGES

While military weddings are beautiful and meaningful, they come with unique challenges:

Deployment: The possibility of sudden deployment can affect wedding plans. Have a backup date or plan, and invest in Wedding Cancellation and Postponement Insurance.

Budget constraints: Military salaries, especially for junior enlisted members, may necessitate careful budgeting.

Time off: Getting leave approved for the wedding and honeymoon will require advance planning.

Long-distance planning: If the couple is separated due to assignments, coordinating details can be challenging.

A FEW WORDS OF ADVICE

Start planning early. Given the potential for deployment or reassignment, begin planning as soon as possible.

Be flexible. As you know, military life can be unpredictable. Try to build flexibility into your plans where possible.

Communicate clearly. Make sure all vendors understand the unique aspects of your military wedding.

Seek support. Connect with other military couples or seek advice from the base's family support services.

Remember the meaning: Amidst the planning and protocol, don't lose sight of the reason for the celebration: your love and commitment to each other.

A final thought: Whether you choose a full military ceremony or just a hint of military tradition, your day will be special because it represents the beginning of your new life together.

The Bell Tower on 34th, one of the leading wedding venues in Houston, is known for our beautiful grounds, full planning services, and talented chef.

Our venue serves couples throughout southeast Texas.

Learn more about holding a wedding here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Keeping Stress in Check During Your Holiday Party Planning

I firmly believe that holidays are a time for joy, laughter, and connecting with loved ones. But they also can be super stressful, especially if you’re planning a large holiday party.

It doesn’t have to be that way, though. It is possible to plan a memorable holiday party without being swept up in a whirlwind of anxiety and aggravation. The keys are giving yourself plenty of time to work out the details, making clear communication a priority, and understanding that it won’t be the end of the world if some of your plans go off track.

Here’s a more detailed look at the art of low-stress holiday party planning.

START EARLY AND CREATE A TIMELINE

Few things in life are more stressful than a pressing deadline, especially if you’re not completely confident you’ll meet it. If you’re arranging a holiday party, don’t put yourself in that situation. Start your planning process early, ideally, several months before your event.

Start by creating a detailed timeline that breaks down all the tasks you need to accomplish. This might include:

• Setting your event date

• Set a budget (You’ll find more details below.)

• Recruiting helpers

• Selecting and booking your venue

• Deciding on a theme

• Creating and sending invitations

• Planning the menu (including beverages, appetizers, and desserts)

• Arranging decorations

• Organizing activities and entertainment

Aim to tackle several of these to-dos a week. Then, you’ll be much less likely to deal with that dreaded last-minute push to get everything done.

SET A REALISTIC BUDGET

Another factor that can nudge you from holiday joy to the bah-humbug zone is financial stress. That’s why setting a budget, an honest budget, early in your planning process is so important.

Start by determining how much you can comfortably spend on the party. Then, break down your budget into categories: venue, food and drinks, decorations, and entertainment. I highly recommend including a small buffer for unexpected expenses; they almost always surface when you’re planning an event.

Once you have a clear budget in place, it will be much easier to make decisions and avoid overspending.

CHOOSE THE RIGHT VENUE

As a venue owner, I’m probably a bit biased on this topic, but selecting the right location for your holiday party really can reduce your planning stress. Having that major to-do checked off, and finding a place you love, makes you feel better. Here are some factors to think about while you’re doing your research. Look for a venue that:

• Aligns with your party theme

• Can accommodate your guest list

• Provides amenities like tables, chairs, and audio-visual equipment

• Offers on-site catering or allows outside catering

• Has ample parking or is easily accessible by public transportation

Many venues also offer event planning services, which can take a significant load off your shoulders. Don't hesitate to ask about these services when you’re booking your venue.

EMBRACE SIMPLICITY IN YOUR THEME AND DECORATIONS

It can be quite tempting to go all out with elaborate decorations— who can resist a life-sized gingerbread house or a Griswold-inspired Christmas light display?

Just remember that simplicity can be elegant and, even better, stress-reducing. Choose a straightforward theme that's easy to execute. For example, a winter wonderland theme can be achieved with white and silver decorations, fairy lights, and some fake snow.

Another tip: Use your venue's existing decor to your advantage. Many places will be decorated for the holidays, which can significantly reduce your workload. For table decorations, consider simple centerpieces like candles, pinecones, or small ornaments in clear vases.

PLAN A STRESS-FREE MENU

Food is a central part of any holiday celebration. (Did you just picture your favorite holiday goodie?) Yes, it’s important, but it doesn't have to be a source of stress. Consider these tips for a hassle-free menu:

• If your budget allows, hire a catering service. They can handle everything from food preparation to service and cleanup.

• Opt for a buffet-style meal instead of a seated dinner. This allows for more flexibility and requires less coordination.

• Include a mix of hot and cold dishes to reduce last-minute preparation.

• Don't forget about dietary restrictions. Include vegetarian, vegan, and gluten-free options.

• For beverages, set up a self-serve drink station or hire a bartender.

DELEGATE AND ACCEPT HELP

This is key: You don't have to do everything yourself. Delegating tasks not only reduces your stress, but it also allows others to contribute to the celebration, which fosters a sense of community and shared ownership. Here are some ways to share the load:

• Assign specific tasks to trusted friends or family members.

• If you're planning a company party, form a planning committee to share responsibilities.

• If possible, hire professionals for tasks like decorating or entertainment.

• Accept offers of help from guests who ask if they can contribute.

It really is OK to not have control over every single detail. Trusting others can significantly reduce your stress levels.

PLAN FOR ENTERTAINMENT AND ACTIVITIES

Keep your guests engaged with some planned entertainment or activities. This doesn't have to be complicated or expensive. Some ideas include:

• Holiday-themed trivia or games

• A photo booth with festive props

• Background music or a small live band

• A gift exchange or Secret Santa

• A holiday movie playing on a screen in the background

Having some structured activities can help break the ice and keep the party flowing smoothly. Understanding that, hopefully, will ease your stress about keeping guests entertained.

PREPARE FOR THE UNEXPECTED

No matter how well you plan, there's always a chance that something unexpected might happen. Prepare a small emergency kit with items like:

• Safety pins

• Stain remover

• Extra extension cords

• Batteries

• First-aid supplies

• Backup decorations

Having these on hand can help you quickly address any minor issues that arise and keep your stress levels in check.

TAKE CARE OF YOURSELF

In the midst of all the planning, don't forget to take care of yourself. Make sure you're getting enough sleep, eating well, and taking breaks when needed. Schedule some personal time in the days leading up to the event to relax and recharge. Think about it this way: A stressed host can affect the overall mood of the party, so your well-being is crucial to the event's success.

FOCUS ON THE JOY, NOT PERFECTION

Don’t lose sight of the goal of a holiday party, which is to celebrate and enjoy time with others. It's easy to get caught up in trying to make everything perfect, but often, it's the imperfect moments that make the best memories. If something doesn't go exactly as planned, take a deep breath and remind yourself of the true purpose of the gathering.

The Bell Tower on 34th is one of the leading luxury event venues in Texas, known for our beautiful grounds, grand staircase, and decadent, Old World atmosphere.

Our experienced team works closely with customers to help them realize their event vision.

Contact us to learn more about holding a celebration here.

 The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

How Projection Mapping Can Transform Your Event

When you plan events, mesmerizing attendees tends to be high on your list of priorities. These days, you have a technological tool to help you get there: projection mapping.

With projection mapping, you can transform any surface—walls, dance floors, or tables—into an immersive, interactive display. With it, an anniversary couple might watch their wedding day memories unfold on the walls. Corporate party guests could be captivated by an animated presentation of their company’s journey projected onto the venue's main stage.

Want more razzle dazzle? Look into 3D projection mapping, which allows you to project images or videos onto non-flat surfaces like a car or a sculptural installation.

Projection mapping relies on video projectors, while 3D projection mapping utilizes specialized software to align content on irregular surfaces without distortion.

Then there’s the option of immersive projection mapping. This takes it a step further by using virtual reality (VR) technology to transform every surface in your venue. Picture transporting corporate event attendees to your company’s overseas headquarters or creating a fully immersive brand experience that envelops them in your story.

“Projection mapping immerses consumers into an experience,” said Paul Whitney, executive producer at bluemedia, in an interview with Business News Daily. “Research has shown that millennials, in particular, would rather invest in an experience than a product.”

AN EVENT PLANNER’S SUPERPOWER

For event planners looking to deliver unforgettable events, projection mapping offers endless possibilities.

Projection mapping can be tailored for specific events, themes, or brand identities. At a wedding, you can use it to display the couple’s love story across the venue’s walls. At a gala for a nonprofit, you could project impactful visuals that showcase the organization's mission and success stories.

This approach is not necessarily cost-prohibitive, either. In fact, projection mapping can replace expensive set pieces, lighting, or décor.

One of projection mapping’s greatest strengths is that it involves attendees. When they experience interactive visuals or immersive environments, they feel like they’re part of the event.

CREATIVE POSSIBILITIES

What do you think about transforming your corporate event’s stage into a futuristic landscape? Or, how about creating a dance floor that reacts to guests’ every step? Projection mapping makes these experiences possible.

Need some inspiration?

How about the corporate event held at Temple House in Miami? Organizers had the projection change for each meal course, displaying scenes in Asia, Europe, South America, and the United States where the company had offices. For the Istanbul, Turkey-theme course, projections displayed the Basilica Cistern. The planners enhanced the experience by pairing music with the projections and courses.

Then there’s the Star Awards, an annual event held in Singapore, where the media company Mediacorp recognizes entertainers for outstanding performances throughout the year. The 2018 edition featured an exceptional dome projection mapping display, executed with precision and remarkable results.

Another stunning example: In November 2016, Megavision Arts turned a 53,000-square-foot tent at a royal wedding in Qatar into a breathtaking, living artwork. A 30- by 360-foot plywood wall was constructed in front of the tent and draped in white muslin fabric, creating the perfect canvas for projection. As guests arrived, they were greeted by a striking 3D black-and-white animation that rippled across the surface, set to a custom musical score.

INCORPORATING PROJECTION MAPPING INTO YOUR EVENT PLANNING WORKFLOW

Projection mapping can take your event design to the next level, but it requires careful planning and coordination. Here are some tips for integrating it seamlessly:

Consult with Tech Experts

To make the most of projection mapping, it’s best to collaborate with experts who specialize in this technology. Projection mapping specialists or audiovisual teams will be able to guide you through the technical requirements, help with content creation, and advise on equipment needs based on your event’s specific goals. Don’t wait until the last minute—engage these experts early so your projection mapping will integrate smoothly with your overall event design.

Assess Venue Suitability

Not every venue is ideal for projection mapping, so it’s important to evaluate whether your chosen space can support this type of technology. Consider the surfaces where projections will appear—walls, ceilings, or floors—and whether they’re large, flat, or textured. Lighting conditions are also key; a dark or controlled lighting environment works best for crisp visuals. Additionally, think about space requirements for setting up projectors and other equipment. These factors will influence how the projection mapping will be executed and how immersive the final experience will be.

Build It into Your Timeline and Preparation

To avoid last-minute surprises, build the setup and testing time into your event timeline from the start. This includes designing the projection content, mapping it to your venue’s surfaces, and conducting rehearsals to test for any potential issues with alignment or distortion.

The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

The Tailor's Touch: Unlocking Confidence and Style on Your Wedding Day

When it comes to the professionals who work behind the scenes to make a wedding successful, tailors are unsung heroes. A good tailor can have a tremendous impact on your wedding day appearance. Let’s take a closer look at what tailors do for brides and grooms and what you should know about working with one.

IN YOUR CORNER

When you have a good tailor in your corner, you have an ally who’s going to be working to make you look good—and feel incredible—on your wedding day. Tailors have the expertise to create a perfect fit that accentuates your natural shape. That, in turn, boosts your confidence.

Beyond alterations, a good tailor is a problem-solver. They can accommodate unique body shapes, handle last-minute weight fluctuations, and address any other fitting challenges that could arise. Their expert advice extends beyond measurements; they can guide you on fabric choices, style options that flatter you, and provide tips on garment care to ensure your attire remains pristine for years to come.

Perhaps most importantly, entrusting your wedding attire to a capable tailor provides immense stress reduction. Knowing that your clothing is in expert hands allows you to focus on other aspects of your wedding planning, confident that you'll look and feel your absolute best on the big day.

FINDING THE RIGHT FIT: SELECTING Your TAILOR

Put as much care into finding the right tailor as you would into selecting your photographer or florist: Their contribution to your wedding day matters. Start with some research: Look for tailors who specialize in wedding attire. If you’re overwhelmed with the choices in your community, ask for recommendations from friends or wedding planners. Once you have a few people in mind, read their customer reviews and check portfolios.

I’d also encourage you to meet with prospective tailors. You want someone who takes time to listen to your needs and communicates clearly about what can be achieved.

Of course, pricing will likely be a consideration, too. While quality tailoring is an investment, make sure the pricing aligns with your budget. At the same time, be wary of prices that seem too good to be true.

WHAT TO EXPECT: FOR THE BRIDE

Your tailoring experience, most likely, will begin with an initial consultation. This is when you’ll discuss your vision, try on your wedding dress, and talk about necessary alterations.

It’s common to complete two or three fittings leading up to your wedding, and possibly more if extensive alterations are needed.

The tailor’s work could include:

-Bodice alterations: This could involve taking in or letting out the waist, adjusting the bust, or altering straps and sleeves.

-Hem adjustments: The dress length will be perfectly adjusted to your height and shoe choice.

-Bustle addition: If your dress has a train, a bustle will be added for easier movement during the reception.

Your work with your tailor also will include a final fitting: a last try-on to be sure everything is perfect, usually one to two weeks before your wedding.

WHAT TO EXPECT: FOR THE GROOM

Before even considering a tailor, the groom needs to make a choice for his wedding-day apparel: renting, buying off-the-rack, or having a custom suit made.

Once he knows what he’ll be wearing, he’ll have a consultation with the tailor, too, when a thorough set of measurements will be taken for precise fitting.

If the groom has decided to have the tailor create a custom suit, he’ll need to select fabrics, colors, and style details.

The number of fittings the groom will vary, beginning with one or two with off-the-rack suits. He’ll probably need to go in for more with a custom suit.

Common alterations include:

-Adjustments: The tailor adjusts sleeve and pant length, takes in the waist, and ensures proper shoulder fit.

Grooms: Don't forget to discuss alterations for your shirt, waistcoat, or other accessories.

WORKING EFFECTIVELY WITH YOUR TAILOR

If you want to make most of your working relationship with your tailor, be honest with them from the beginning. Communicate openly about your preferences, concerns, and budget. And be sure to speak up, politely: If something doesn't feel right, say so. It's easier to make changes early in the process.

That said, while tailors have been described as wedding fairy godmothers, their magic is not without limits. You’ll need to be realistic about what they can achieve and understand that some changes just might not be possible without compromising a garment’s integrity.

More tips:

-Start the alteration process early to avoid rush fees and added stress.

-Wear the undergarments and shoes you plan to wear on your wedding day to each fitting.

-Think about bringing a trusted friend or family member for an extra opinion and support.

-If you plan to lose or gain weight, inform your tailor. Major body changes may require additional alterations.

-Understand that some fabrics are easier to alter than others. Discuss this with your tailor when making decisions.

-Ask your tailor for advice on caring for and preserving your wedding attire after the big day.

-If you're coordinating outfits for a large wedding party, choose a tailor who can handle group fittings efficiently.

-Discuss a plan for last-minute adjustments, just in case.

Since The Bell Tower on 34th opened more than a decade ago, it has earned a reputation as the best wedding venue in Houston.

Our southeast Texas venue with a chapel, waterwall, and beautifully tended grounds, can accommodate both small and large weddings.

Learn more about getting married here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Creating Unforgettable Special Events for Teens: Ideas and Tips for Success

Teen years fly by in a blink. Make those special moments count with a celebration that's as unforgettable as the milestones they mark.

Here are some creative ideas for creating an unforgettable event for your teen, along with tips for executing them successfully.

MUSIC FESTIVAL EXPERIENCE

Idea: Create a mini music festival with multiple stages and local bands or DJs.

Tips for Success:

-Scout for an appropriate outdoor venue like a large backyard, local park, or farmland.

- Book a lineup that'll get everyone dancing, from pop lovers to indie rock fans.

-Set up multiple "stages" or performance areas.

-Create a festival app or printed schedule for the lineup and activities.

VIRTUAL REALITY PARTY

Host a cutting-edge party centered around virtual reality experiences.

Tips for Success:

-Rent multiple VR headsets and powerful computers to run them.

-Set up different stations with various VR experiences (e.g., games, virtual tours, creative apps).

-Include non-VR activities for breaks and to prevent motion sickness.

- Bring in VR experts to make sure everything runs smoothly—and so no one’s left tangled in cords!

HOLLYWOOD-STYLE PREMIERE NIGHT

Transform the event into a glamorous movie premiere, complete with red carpet and paparazzi.

Tips for Success:

-Roll out a real red carpet and set up a backdrop for photos.

-Hire photographers or set up a photo booth to capture "paparazzi" shots.

-Create a short film or montage about the guest of honor to "premiere" at the event.

-Encourage guests to dress up in formal attire.

-Serve fancy mocktails and hors d'oeuvres for a true Hollywood feel.

ESCAPE ROOM CHALLENGE

Design a custom escape room experience tailored to the guest of honor's interests.

Tips for Success:

-Collaborate with a professional escape room company or designer.

-Incorporate personal elements and inside jokes into the puzzles and story.

-If space allows, create multiple rooms with different themes or difficulty levels.

- Make sure there’s a hint system—getting stuck in a puzzle particularly fun.

-Have a Plan B for guests who might not enjoy the escape room experience.

CHARITABLE ADVENTURE

Combine the celebration with a meaningful charitable activity or adventure.

Tips for Success:

-Choose a cause that resonates with the teen.

-Partner with a reputable charity or non-profit organization.

-Plan an activity that's both fun and impactful (e.g., building homes, cleaning beaches, or organizing a charity run).

-Include educational elements about the cause and its impact.

-Provide ways for guests to continue supporting the cause after the event.

NEON GLOW PARTY

Transform your venue into a vibrant, glowing wonderland with neon lights and glow-in-the-dark decor.

Tips for Success:

-Use blacklights throughout the venue to create a dramatic effect.

-Provide glow sticks, neon face paint, and UV-reactive accessories for guests.

- Offer glow-in-the-dark mini-golf, ring toss, or a dance-off that lights up the night.

-Serve colorful, non-alcoholic drinks that glow under blacklight.

-Create a neon graffiti wall where guests can leave glowing messages.

THEMED MASQUERADE BALL

Host an elegant masquerade ball with a specific theme (e.g., Venetian, Superhero, Fairy Tale).

Tips for Success:

-Decorate the venue to match the chosen theme.

-Provide masks for guests who forget to bring their own.

-Organize a grand entrance or parade of masks.

-Include themed activities like mask-making or costume contests.

-Hire professional dancers to teach some basic ballroom steps.

MULTI-ROOM GAME TOURNAMENT

Set up different rooms or areas of the venue for various game tournaments.

Tips for Success:

-Include a mix of video games, board games, and physical games.

-Set up a main "arena" for finals and high-stakes matches.

-Create a leaderboard and offer prizes for different categories.

-Provide snacks and drinks themed after popular games.

-Consider hiring gaming experts or local e-sports players as special guests.

DECADES DANCE PARTY

Host a dance party that travels through different decades, changing music and decor every hour.

Tips for Success:

-Decorate different areas of the venue to represent various decades.

-Create playlists featuring hit songs from each decade.

- Have guests pack a mini wardrobe for all the iconic looks: '70s disco, '90s grunge, whatever inspires them.

-Set up photo booths with decade-specific props and backdrops.

-Include trivia games or dance contests specific to each decade.

Ultimately, the key to a successful teen event is to keep your guest of honor's interests and personality at the forefront of your planning. Involve them in the decision-making process and be open to their ideas and preferences. Do that, and you’ll create an unforgettable experience that they'll cherish for years.

The Bell Tower on 34th, one of Houston’s leading event venues, is committed to helping customers realize their vision.

Our venue, a short drive from downtown Houston, is designed for large and small events, indoors or outdoors.

Contact us to schedule a visit.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Navigating Corporate Event Planning in Times of Rising Costs

Tightening budgets appear to be weighing heavily on event planners minds.

According to Global DMC Partners’ Q3 2024 Meetings & Events Pulse Survey, a report on what drives decisions in the global meetings and events industry, higher costs were respondents’ No. 1 concern.

More than 40% of the 165 survey participants said food and beverage (F&B) costs are higher than they were two years ago; 31% noted that ground transportation costs are up; and a quarter of the respondents said they’ve seen venue, F&B, and airfare costs increase by 21% to 30%.

While there is little that we can do to put an end to rising costs, I can suggest strategies to help you navigate the challenges that come with them—all while continuing to offer excellent event planning services.

BUDGETING STRATEGIES: PRIORITIZE AND ALLOCATE WISELY

In an era of rising costs, strategic budget allocation is key. This process begins with collaborative prioritization: Initiate open and transparent discussions with your clients about their event goals. What aspects are non-negotiable, and where is there room for flexibility? You’ll need their input to create a budget that aligns with their vision and expectations.

Once priorities are clear, allocate a larger share of the budget to elements that will significantly impact the overall event experience. This could be a keynote speaker, unique entertainment, or an immersive technological experience. These "wow" factors leave a lasting impression and contribute to an event's success.

At the same time, look for opportunities to scale back or reimagine less essential aspects without compromising your event's overall quality. These efforts could include creative approaches to catering, event décor, or transportation arrangements.

It's wise to set aside a portion of the budget (typically 5-10%) for unexpected expenses. This provides a buffer for unforeseen circumstances and allows you to prepare to handle any last-minute changes or emergencies.

VENDOR NEGOTIATIONS: BUILDING PARTNERSHIPS FOR MUTUAL BENEFIT

If you have a history of working with reliable vendors, use that to your advantage. Long-term relationships often open doors to preferred rates, discounts, or added value. Loyalty can be a powerful bargaining chip.

It’s also worthwhile to explore opportunities for bulk purchasing or multi-event contracts. Vendors may offer discounts for larger orders or commitments to multiple events. This could lead to significant savings over time.

That said, don't hesitate to explore alternative vendors or up-and-coming service providers. New entrants to the market might offer competitive pricing or innovative solutions that fit your budget.

As you negotiate favorable payment terms, discuss the possibility of early payment discounts or extended payment plans, which would improve your cash flow and provide additional financial flexibility.

In all cases, be upfront with vendors about your budget constraints and expectations. Open communication fosters trust and can lead to creative solutions that meet both your needs and theirs.

Additional tips:

-Do your research. Before entering negotiations, research market rates and gather quotes from multiple vendors. This gives you a baseline for comparison and strengthens your negotiating position.

-Be prepared to walk away. If a vendor is unwilling to meet your needs or budget, be prepared to walk away. There are plenty of other vendors out there who may be a better fit.

-Get everything in writing: Once you've reached an agreement, make sure all terms and conditions are clearly outlined in a written contract. This protects both you and the vendor and helps avoid misunderstandings down the line.

LEVERAGE TECHNOLOGY TO OPTIMIZE AND INNOVATE

Technology offers a wealth of opportunities to streamline operations, enhance engagement, and reduce costs. Integrating the right tools and solutions can be a game-changer for event planners navigating rising costs.

Event management software, for example, will help you centralize your team’s planning efforts, event registration, communication, and data analysis.

Depending on the formality of your event, I’d also encourage you to look into digital alternatives to traditionally printed materials. You could replace printed programs, agendas, and signage with interactive mobile apps, QR codes, and digital displays. Not only will the digital solutions save you printing and shipping costs, but it also offers a more sustainable and engaging experience for your attendees.

Speaking of engagement, there are also technologies designed specifically to help you bolster it. I’m referring to live polling, interactive Q&A sessions, and gamification. Things like this get attendees more involved in activities, and they add to the excitement and overall vibe of your event.

Also exciting for guests are virtual and augmented reality experiences. With them, you can transport to different locations (maybe your company’s headquarters overseas or the site of a new facility or community service campaign), showcase products in 3D, or hold interactive training sessions, all while reducing the need for physical resources.

Another option, though it’s more of a long-term strategy, is to harness data analytics to gain insights into attendee behavior, preferences, and engagement levels. This is the kind of information you need to make informed decisions about resource allocation, optimize future events, and demonstrate ROI to event hosts.

Additional tips:

-Research and compare: Thoroughly research and compare different technology solutions before making any investments. Consider factors like features, ease of use, scalability, and integration capabilities.

-Training and support: Make it a priority to get you and your team adequate training and support on all new technology. You want to be able to maximize your tools’ benefits—and minimize the risk of something going wrong.

-Stay updated: The world of event technology is constantly evolving. Stay informed about the latest trends and innovations stay ahead of the curve.

MORE CONSIDERATIONS FOR EVENT-PLANNING ON A BUDGET

-Emphasize quality over quantity. You should, for example, invest in thoughtful event design that creates a cohesive and visually appealing atmosphere. This can be achieved through careful selection of colors, lighting, and décor, even on a budget.

-Streamline your event’s agenda. Don’t overwhelm attendees with a jam-packed schedule. Allow for downtime and networking opportunities so participants have time to absorb the content and connect with others.

-Tap into local resources. Partner with area businesses, artists, or community organizations to provide unique experiences or entertainment options at a reduced cost. This also supports the local economy and adds a sense of community to your event.

-Build a reliable network. Nurture strong relationships with vendors, suppliers, and other industry professionals. A reliable network can provide support, resources, and opportunities in challenging times.

-Streamline your own operations: Continuously evaluate your internal processes and identify areas for improvement. Invest in tools and technologies that increase efficiency and reduce overhead costs.

Navigating corporate event planning in times of rising costs requires a delicate balance of creativity, strategic thinking, and clear communication. It’s challenging—but it is possible to deliver exceptional experiences while managing budget constraints effectively.

The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

5 Key Steps for Newly Engaged Couples: Your Post-Proposal To-Do List

You're engaged! Now what? Before you start pinning every wedding dress on Pinterest and taste-testing every cake flavor in town, take a moment to pause and plan. Here are five essential things to do after getting engaged to avoid wedding planning chaos and create the big day you've dreamed of.

1. SAVOR THE MOMENT

Before diving into the whirlwind of wedding planning, take some time to bask in the joy of your engagement. This special period is fleeting, so make the most of it.

Why it's important: Engagements are a unique time in your relationship. It's a chance to celebrate your love and commitment before the hustle and bustle of wedding planning begins. Savoring this moment allows you to strengthen your bond and create lasting memories.

Tips for enjoying your engagement:

• Plan a romantic date night to celebrate just the two of you.

• Host an engagement party with close friends and family.

• Take engagement photos to capture this special time.

• Start a journal to document your feelings and experiences.

There’s no rush to jump into planning mode immediately. Give yourselves permission to enjoy being fiancés for a while!

2. SET A BUDGET

While it might not be the most glamorous task, setting a budget is crucial and should be one of your first priorities.

Why it's important: Your budget will influence every decision you make about your wedding, from the venue to the guest list size. Having a clear financial plan helps prevent overspending and reduces stress throughout the planning process.

Tips for creating a wedding budget:

• Have an honest conversation with your partner about your financial situation.

• Determine if any family members will be contributing and discuss their expectations.

• Research average wedding costs in your area.

• Prioritize what aspects of the wedding are most important to you.

• Don't forget to include often-overlooked expenses like alterations, tips, and marriage license fees.

A beautiful and meaningful wedding is possible at any budget. Be realistic and focus on what matters most to you as a couple.

3. DRAFT A GUEST LIST

Creating a preliminary guest list early in the planning process is more important than you might think.

Why it's important: Your guest list directly impacts your budget, venue choice, and overall wedding style. Having a rough idea of your guest count will help you make informed decisions as you move forward with planning.

Tips for creating your guest list:

• Start with your immediate families and closest friends.

• Decide on plus-one policies early.

• Consider whether you'll invite children.

• Think about how many guests your ideal venue can accommodate.

• Be prepared to make compromises and have difficult conversations if necessary.

Your wedding is about celebrating with the people who matter most to you. Quality often trumps quantity when it comes to your guest list.

4. CHOOSE A DATE AND BOOK A VENUE

Selecting your wedding date and securing a venue are often intertwined tasks that should be tackled early in the planning process.

Why it's important: Popular venues can book up quickly, especially for peak wedding seasons. Having your date and venue locked in provides a solid foundation for the rest of your planning, from booking vendors to sending save-the-dates.

Tips for choosing a date and venue:

• Consider the pros and cons of different seasons (weather, pricing, availability).

• Think about any significant dates for you as a couple.

• Be flexible with your date if you have a dream venue in mind.

• Visit multiple venues before making a decision.

• Read contracts carefully and ask about what's included in the price.

• Don't forget to consider logistics like parking and accommodation for out-of-town guests.

Your venue sets the tone for your entire wedding, so choose a place that reflects your style and personality as a couple.

5. HIRE A WEDDING PLANNER (OR START ORGANIZING YOURSELF)

Whether you decide to hire a professional or tackle the planning yourselves, now is the time to start getting organized.

Why it's important: Wedding planning involves many moving parts. Having a system in place from the beginning will help you stay on track and reduce stress as you navigate the planning process.

Tips for hiring a wedding planner:

• Research professional planners in your area and read reviews.

• Schedule consultations with a few different planners to find the right fit.

• Be clear about your budget and expectations.

• Ask about their experience with your venue or wedding style.

Tips for self-planning:

• Invest in a good wedding planning book or binder.

• Create a dedicated email address for wedding-related communications.

• Set up a shared document or planning app with your partner.

• Start researching and reaching out to vendors early.

• Create a timeline of tasks and deadlines.

Getting engaged is an exciting milestone, but it's just the beginning of your journey towards marriage. Take these key steps early in your engagement, you'll set a strong foundation for the planning process ahead.

The Bell Tower on 34th is a leading Luxury Wedding Venue in Houston, TX.

Our elegant venue, featuring a grand staircase and beautiful garden setting, is a short drive from downtown Houston.

Contact us to schedule a tour.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Fun and Creative Ideas to Make a Retirement Party Unforgettable

Retirement marks the beginning of a new and exciting chapter in life. It's a time to celebrate accomplishments, cherish memories, and look forward to the adventures ahead. What better way to honor this milestone than with a fabulous retirement party?

Here are ten fun and creative ideas to help you plan a celebration that’s truly memorable.

1. THEME IT UP

Choose a theme that reflects the retiree's interests, hobbies, or future plans. Are they a travel enthusiast? Create a "World Tour" party with decorations and foods from different countries. Do they love golf? Transform the venue into a mini golf course. The possibilities are endless, and a well-executed theme can set the tone for an unforgettable celebration.

2. CREATE A MEMORY LANE

Set up a chronological display of photos and mementos from the retiree's career and life. Include old work badges, awards, and funny office photos. You could even recreate their first desk or workspace. Guests will love it, and the retiree will be touched.

3. ROAST AND TOAST

Organize a light-hearted roast where colleagues and friends can share funny stories and fond memories. Follow it up with heartfelt toasts to balance the humor with sincere appreciation. This combination of laughter and sentiment can create a warm, intimate atmosphere.

4. FUTURE BUCKET LIST BOARD

Set up a large board or poster where guests can write suggestions for the retiree's bucket list. Encourage creative, fun, and inspiring ideas for how they can spend their retirement years. This interactive activity not only engages guests but also provides the retiree with exciting possibilities for their next chapter.

5. CAREER HIGHLIGHT REEL

Create a video montage of the retiree's career highlights, including interviews with colleagues, funny outtakes, and significant achievements. This personal touch can be both emotional and entertaining, and it gives everyone a chance to relive the best moments of their career.

6. RETIREMENT "SURVIVAL KIT"

Put together a humorous "survival kit" for the retiree. Include items like a "No Alarm Clock" sign, "Netflix Binge-Watching" snacks, a "Gardening for Dummies" book (if that's their new hobby), or a "Beach Essentials" pack.

7. TIME CAPSULE CREATION

Have guests contribute items, notes, or predictions to a time capsule. The retiree can open it on a set date in the future, possibly on their fifth retirement anniversary. This creates a fun activity during the party and gives the retiree something to look forward to.

8. SKILLS SWAP STATION

Set up a "Skills Swap" station where guests can offer to teach the retiree a new skill or hobby. Provide cards where people can write down what they'd like to teach, from knitting to salsa dancing. This not only gives the retiree ideas for new activities but also sets up future social engagements.

9. CUSTOM BOARD GAME

Create a personalized board game based on the retiree's life and career. Include milestones, inside jokes, and challenges they've overcome. Guests can play the game during the party, learning more about the retiree's journey in a fun, interactive way.

10. PLANT A "RETIREMENT TREE"

If the party is at a home or a location where it's possible, plant a tree or a garden as a symbol of new beginnings. Guests can take turns adding soil or watering the plant. This creates a lasting memento that the retiree can watch grow over the years.

11. OFFER THEMED FOOD AND DRINKS: A CULINARY JOURNEY

Add some personality to your retirement party's menu by aligning it with your chosen theme. For a "World Traveler" theme, tantalize tastebuds with dishes from different countries the retiree has visited or dreams of exploring. Craft signature cocktails or mocktails with names that playfully reference the retiree's accomplishments or personality. And don't forget to include their all-time favorite foods; it's a sure way to make them feel special.

12. LINE UP LIVE ENTERTAINMENT TO SET THE MOOD

Bring the party to life with live entertainment that resonates with the retiree. Imagine the joy of having a local band playing their favorite tunes, or a caricaturist capturing fun and memorable moments for guests to take home. For a more interactive experience, a DJ spinning a mix of nostalgic and upbeat tracks, or even a karaoke session, can get everyone on their feet and create lasting memories.

BRINGING IT ALL TOGETHER

The key to a truly memorable retirement party is personalizing these ideas to fit the retiree's personality and preferences. Mix and match these suggestions, and don't be afraid to get creative with your own unique ideas.

The Bell Tower on 34th is one of the leading luxury event venues in Texas, known for our beautiful grounds, grand staircase, and decadent, Old World atmosphere.

Our experienced team works closely with customers to help them realize their event vision.

Contact us to learn more about holding a celebration here. 

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

How to Select and Book Motivational Speakers for Your Event

As an event planner, you understand that a successful event goes beyond logistics and aesthetics. It's about creating an experience that leaves a lasting impression on your attendees. Effective motivational speakers can help with that.

In this blog, we'll explore the invaluable role these speakers play in enhancing events and provide practical advice for finding and booking the right fit for your next gathering.

A PIVOTAL ROLE

You could argue that effective motivational speakers have a superpower. A great speaker can ignite passion and motivation, leaving your attendees feeling empowered and ready to take action. Even better, speakers really drive home your event’s message in a way that sticks with people long after their presentation draws to a close. And ideally, their

presentation will become the talking point of your event that creates buzz and sparks positive word-of-mouth.

That said, you can’t achieve these things with just any speaker, even a particularly gifted one. For one thing, you need the right speaker for your particular audience. And you can’t do that without insight into the people who will be attending your event.

UNDERSTANDING YOUR EVENT'S AUDIENCE

I wouldn’t even begin researching speakers until you have a clear understanding of your audience. Consider their demographics. What age ranges will be attending your event? What will the gender distribution be? What do you know about audience members’ cultural backgrounds.

Professional backgrounds are equally important. Factor in the industries they represent, the roles they hold, and their levels of experience. That will help you gauge not just what will resonate, but also the speaker's ability to relate to them.

But don’t stop there. As the event planner, it's essential to grasp your audience members' specific interests and expectations. What are they hoping to gain from your event? You can learn this by surveying past attendees, conducting pre-event surveys, and engaging in one-on-one conversations with key stakeholders.

DEFINING YOUR EVENT'S GOALS

Understanding your audience is only one side of the coin; you’ll also need to put significant thought into your event’s goals to select the right speaker. Start by asking yourself, What’s the primary purpose of your event? Are you looking to inspire and motivate your organization to aim higher? Is the goal to educate your audience on an emerging trend or important topic? Or is this event meant to celebrate achievements and boost morale after a challenging project or year?

Clearly defined goals help narrow down not just the type of speaker you need, but also the kind of message they should deliver. For example, if your goal is to inspire your audience, you might consider a speaker with a compelling personal story or someone with proven leadership in overcoming obstacles. On the other hand, an educational event might require an expert in your industry who can offer practical insights and valuable takeaways.

It’s also important to consider secondary goals that align with the primary focus. Do you want the audience to leave with actionable strategies? Should they feel uplifted and re-energized? Or is the aim to foster networking and collaboration? The more specific your goals are, the easier it will be to identify speakers who can deliver the right balance of knowledge, energy, and relatability.

MATCHING THE SPEAKER'S MESSAGE TO YOUR AUDIENCE

The key to a successful motivational speech lies in its connection to the audience. When evaluating potential speakers, there are several crucial factors to consider, beginning with topic relevance. The speaker’s area of expertise should closely align with your event’s themes and the interests of your audience. For example, if your event is focused on innovation, a speaker with cutting-edge ideas or a history of breaking new ground will engage the crowd more effectively than someone whose experiences are unrelated to the subject matter. You want to make sure the topics they cover can offer real value and actionable insights to your attendees.

Speaking style will matter, too. Some groups may thrive on a high-energy, dynamic speaker who can deliver a fast-paced, motivational talk. Others may prefer a more reflective, storytelling approach that encourages deep thinking and personal connection. Consider whether your audience is looking for an emotional, thought-provoking experience or something more technical and informational. Previewing videos of the speaker in action will help you help gauge their delivery style and determine whether it will resonate with your crowd.

Don’t forget to give some thought to potential speakers’ cultural fit for your event. Their message, tone, and delivery method should be appropriate for your audience’s cultural backgrounds and sensitivities. A great speaker understands the importance of being inclusive and respectful of cultural nuances. Consider whether the speaker is familiar with or can adapt to your audience's values, traditions, and customs. This will help you avoid misunderstandings or, even worse, inadvertently alienating any part of your audience.

Beyond relevance and style, the speaker’s message should reinforce your event’s overarching goals. Whether you’re seeking to inspire, educate, or entertain, the speaker has to deliver a message that aligns with your event’s purpose and leaves the audience feeling satisfied with their experience.

In short, finding a speaker who is the right fit for your event means evaluating not just their credentials, but how well they can connect with your audience on a personal, cultural, and professional level.

FINDING AND RESEARCHING MOTIVATIONAL SPEAKERS

So, how do you go about finding this person? There are several avenues available to you.

Try online resources. Websites like SpeakerHub, TED.com, and LinkedIn can be great starting points. You also can turn to speaker bureaus and agencies: These organizations can help match you with speakers based on your requirements. Another option would be to rely on recommendations. Reach out to colleagues and industry contacts for suggestions based on their experiences.

Once you have a list of potential speakers, research them thoroughly. Watch videos of their past presentations, read reviews and testimonials, and check their social media presence to get a sense of their style and expertise.

BUDGET CONSIDERATIONS

When budgeting for a motivational speaker, keep the following in mind:

• Speaker fees: These can vary widely based on the speaker's experience and popularity.

• Additional costs: Factor in travel, accommodation, and any special requirements the speaker may have.

• ROI: Consider the potential impact of the speaker on your event's success when allocating your budget.

Remember, while it's important to stay within budget, investing in a high-quality speaker can significantly enhance your event's value.

CUSTOMIZING THE SPEAKER'S PRESENTATION

To maximize the impact of your chosen speaker, you’ll need to work closely with them to tailor their presentation to your event’s unique goals and audience.

Start by clearly communicating your event themes and objectives. Explain the main message you want the audience to take away, whether it's to inspire, educate, or celebrate. It’s important to discuss how the speaker's message can be woven into these broader goals, ensuring cohesion throughout the event.

Next, provide company-specific or industry-specific information that the speaker can incorporate into their talk. This could include industry trends, key challenges your audience faces, or any recent achievements within your organization. The more relevant the speaker's content is to your attendees’ daily lives, the more engaged and invested they will be in the presentation.

Don’t hesitate to schedule a detailed conversation with your speaker to brainstorm ways to make the content even more relevant to your audience. Encourage them to include examples, case studies, or stories that are directly applicable to your industry or organization. This customization will not only make the presentation feel more personal but will also demonstrate that you’ve taken the time to curate an experience specifically for your attendees.

Interactive elements can also enhance the customization. If appropriate, discuss incorporating audience Q&A sessions, live polls, or breakout activities that align with your event’s theme. These elements can help the speaker foster deeper engagement help the audience feel more involved in the presentation.

THE BOOKING PROCESS: WHAT PLANNERS SHOULD KNOW

Once you've selected your ideal speaker, the booking process begins, It’s important to navigate this stage with careful planning and attention to detail. Here are key steps and considerations:

Initial Inquiries and Availability Checks

Start by reaching out to the speaker or their representative to check availability for your event date. This is also the time to gather any initial information about their speaking requirements. Be prepared to share a detailed overview of your event, including the theme, audience size, and format, to help the speaker or agent assess compatibility.

Negotiating the Contract

Once you’ve confirmed the speaker’s availability, it’s time to negotiate the contract. This process involves agreeing on key logistics such as the event date, presentation time, duration, and speaker fees. Be prepared to discuss other important details, including travel arrangements and accommodations for speakers coming from out of town, as well as any additional expenses like meals or transportation.

Technical and Personal Requirements

You’ll need to review any specific technical requirements the speaker may have for their presentation. This could include audio-visual needs like microphones, projectors, or lighting setups. Some speakers could also have personal requests related to their speaking environment like particular seating arrangements or dietary restrictions. Take the time to get a feel for these requirements so you can accommodate them in advance.

Payment Schedules and Cancellation Policies

Every speaker has different payment terms, so it’s important to understand the schedule for deposits, final payments, and any associated deadlines. Make sure that both parties agree on the timing of these payments to avoid any misunderstandings. Additionally, familiarize yourself with the cancellation policy outlined in the contract. Most professional speakers have clear terms regarding cancellation fees or rebooking options, so be sure you’re comfortable with these terms before signing.

Confirming the Details

As your event date approaches, it’s important to reconfirm all the logistical details with the speaker or their representative. All parties should be aligned on expectations. A thorough confirmation process will help you avoid surprises on the day of the event.

SETTING THE SPEAKER UP FOR SUCCESS

Once you’ve booked a speaker, it’s important to create an environment that allows them to deliver their best performance. One key element is the room layout—it should not only accommodate the size of your audience but also complement the speaker’s style. For example, a more intimate setup might be ideal for a speaker who engages through storytelling, while a larger, open space with stage lighting may be better for a high-energy, motivational talk. Work with your speaker to create a physical environment that aligns with their needs and your event goals.

Another simple yet impactful step is preparing a compelling introduction. A well-crafted introduction can set the tone for the talk, building anticipation and excitement. Highlight the speaker’s key achievements, their connection to your event’s theme, and what the audience can expect to gain from their presentation.

You can also prepare your audience ahead of time to ensure they are engaged and receptive. Provide attendees with background information on the speaker and their topic and encourage them to think of questions or ways to participate during the session. This pre-event communication can build anticipation and set the stage for an interactive and meaningful experience.

MAXIMIZING THE SPEAKER'S IMPACT

To get the most value from your motivational speaker, create opportunities for audience engagement and follow-up activities that extend the speaker’s impact:

Plan for Q&A Sessions or Interactive Elements

Engaging your audience through Q&A sessions or interactive activities can deepen their connection with the speaker's message. These moments allow the audience to ask relevant questions, share their experiences, or even participate in live polling or discussions that enrich the presentation.

Organize Book Signings or Meet-and-Greets

If the speaker has published books or is open to meeting attendees, organizing a book signing or a brief meet-and-greet can create a more personal connection with the audience. These interactions often leave lasting impressions and provide attendees with memorable takeaways.

Record the Presentation (With Permission)

If possible, record the presentation and share key moments with a wider audience post-event. This not only helps you extend the reach of the speaker's message but also serves as valuable content for future promotions or internal use. Just be sure to obtain the speaker’s permission and clarify how the recording will be used.

The impact of a great motivational speaker extends far beyond an event itself. Their words can inspire change, drive innovation, and energize your audience to reach new heights. As an event planner, your role in bringing this transformative experience to your attendees is crucial. By following these tips, you're well on your way to hosting events that not only meet but exceed expectations, leaving a lasting positive impact on all who attend.

The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

10 Underrated Wedding Bouquet Flowers to Consider for Your Special Day

When it comes to wedding bouquets, roses, peonies, and lilies often steal the spotlight. But there's a world of beautiful, lesser-known flowers that can make your bridal bouquet truly memorable. Here are 10 underrated flowers that deserve consideration for your wedding day:

1. RANUNCULUS

Ranunculus flowers symbolize charm, radiance, and attraction, making them a perfect fit for a bridal bouquet. These delicate, multi-petaled blooms resemble small peonies, but they’re more affordable and available in a wide range of colors including shades of pink, peach, orange, red, white, and yellow. Ranunculus flowers available year-round and work well on their own or arranged with other flowers.

Ideal for: Spring and early summer weddings

2. ASTILBE

These feathery, plume-like flowers, which symbolize patience, dedication, and refinement, add texture and a soft, romantic touch to bouquets. Their most popular colors are dark red, pink, and white.

Ideal for: Rustic or woodland-themed weddings

3. SCABIOSA

Also known as "pincushion flowers," these lacy flowers add a quirky twist to traditional arrangements. Scabiosa flowers come in a variety of colors, including white, pink, lavender, burgundy, red, and blue.

Ideal for: Bohemian or eclectic wedding styles

4. LISIANTHUS

Often mistaken for roses, these elegant flowers are more durable and long-lasting. Their delicate, ruffled petals create a romantic and ethereal look that complements a variety of bridal styles. Lisianthus flowers come in a range of soft hues, including blush pink, lavender, and creamy white.

Ideal for: Classic and romantic weddings

5. COSMOS

These daisy-like flowers bring a whimsical, garden-fresh look to bouquets. Something about their cheerful open faces and slender stems evokes a sense of carefree joy. Cosmos are available in an array of colors, from vibrant pinks and oranges to delicate yellows and whites.

Ideal for: Casual, outdoor, or late summer weddings

6. HELLEBORE

Hellebore, also known as the Lenten Rose, adds a touch of understated elegance and winter charm to bridal bouquets. Their nodding blooms, often in shades of creamy white, pale green, or deep purple, create a sense of mystery and intrigue. The unique shape and texture of Hellebore flowers make them a striking focal point or a beautiful complement to other blooms. They are a particularly fitting choice for brides who appreciate a touch of the unconventional.

Ideal for: Winter weddings

7. FRITILLARIA

Looking for a touch of the exotic? Fritallaria could be your flower. Often referred to as the "Checkered Lily" or "Guinea Hen Flower," Fritallaria brings a unique visual texture and a sense of individuality to any arrangement. Their nodding heads and delicate petals create a sense of graceful movement, while their rich colors, including deep purple, burnt orange, and chartreuse, add a touch of drama and sophistication.

Ideal for: Modern or avant-garde wedding themes

8. STOCK

Stock’s sweet scent evokes a sense of nostalgia and creates a multi-sensory experience. The flower’s tall, elegant spikes provide a vertical element to arrangements. Stock comes in a range of soft hues, including blush pink, lavender, and creamy white.

Ideal for: Spring weddings or for brides who want a perfumed bouquet

9. ANEMONE

With their stark centers and delicate petals, anemones offer a graphic, modern look. Their bold simplicity makes a striking statement, and they come in a variety of colors including classic white, vibrant red, and deep purple.

Ideal for: Contemporary or black-and-white themed weddings

10. MUSCARI

Muscari is often associated with rebirth and renewal, making it a meaningful addition to a wedding bouquet. Also known as grape hyacinth, these tiny flowers add a pop of color and can complement larger blooms. While most commonly seen in shades of blue, Muscari also comes in white and pink varieties.

Ideal for: Spring weddings or as an accent in mixed bouquets

Discuss these options with your florist to create a one-of-a-kind arrangement that reflects your personal style and the theme of your wedding.

The Bell Tower on 34th, one of the leading wedding venues in Houston, is known for our beautiful grounds, full planning services, and talented chef.

Our venue serves couples throughout southeast Texas.

Learn more about holding a wedding here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

10 Ways AI is Revolutionizing Event Planning

Event planners are masters of multitasking, juggling countless details to create a memorable experience for attendees. Now, AI is stepping in as the ultimate assistant, automating tasks, optimizing logistics, and boosting overall efficiency. Let's explore 10 ways AI is enhancing the planning process.

1. SMART VENUE SELECTION

AI algorithms can now analyze vast amounts of data to suggest the perfect venue for your event. By considering factors such as location, capacity, amenities, pricing, and even reviews, AI can provide a shortlist of venues that best match your specific requirements. This not only saves time but also ensures you don't overlook hidden gems that might be perfect for your event.

2. INTELLIGENT GUEST LIST MANAGEMENT

Managing guest lists, especially for large events, can be a logistical nightmare. AI comes to the rescue by helping sort and categorize guests, predict attendance rates based on historical data, and even suggest seating arrangements that optimize networking opportunities. Some AI tools can also analyze social media connections to create strategically planned seating charts for business events.

3. BUDGET OPTIMIZATION

AI's ability to process and analyze large datasets makes it an invaluable tool for budget optimization. By examining past events, current market trends, and vendor pricing, AI can help you allocate your budget more effectively. It can suggest where to splurge and where to save so you get the most bang for your buck without compromising on event quality.

4. PERSONALIZED RECOMMENDATIONS

Creating a memorable event often comes down to the details. AI can analyze guest preferences, event type, and current trends to suggest themes, decor, music playlists, and entertainment options. This level of personalization can significantly enhance attendee satisfaction and make your event stand out.

5. STREAMLINED SCHEDULING AND LOGISTICS

Coordinating multiple vendors, timelines, and event components can be complex. AI-powered scheduling tools can optimize your event timeline, manage vendor coordination, and predict potential scheduling conflicts before they occur. This fosters smoother event execution and reduces the risk of last-minute surprises.

6. AI-POWERED CHATBOTS FOR ATTENDEE SUPPORT

Imagine having a tireless assistant that can handle attendee queries 24/7. AI-powered chatbots can do just that. They can answer common questions about the event, provide directions, offer scheduling information, and even assist with registration processes. This not only improves attendee experience but also frees up human staff to focus on more complex tasks.

7. REAL-TIME EVENT MONITORING

During the event, AI can be your eyes and ears. By analyzing social media feeds, hashtag usage, and even facial expressions (with proper consent), AI can gauge attendee engagement and satisfaction in real-time. With this data, you can make on-the-fly adjustments to enhance the event experience as it unfolds.

8. IN-DEPTH POST-EVENT ANALYSIS

The learning doesn't stop when your event ends. AI can process feedback forms, social media sentiment, attendance data, and other metrics to provide comprehensive insights. These analytics can help you understand what worked, what didn't, and how to improve future events.

9. SUSTAINABLE EVENT PLANNING

With growing emphasis on sustainability, AI can be a powerful ally in reducing the environmental impact of events. It can calculate the carbon footprint of different event elements, suggest eco-friendly alternatives, and help optimize resource use to minimize waste.

10. PREDICTIVE ANALYTICS FOR EVENT SUCCESS

One of the most powerful ways AI is revolutionizing event planning is through predictive analytics. By leveraging machine learning algorithms, AI can analyze data from past events, industry trends, and current market conditions to forecast various aspects of your upcoming event. This can include:

• Revenue forecasting: By analyzing historical data and current trends, AI can project potential revenue from ticket sales, sponsorships, and other income sources.

• Risk assessment: Predictive models can identify potential risks or challenges that might arise during the event, allowing planners to develop proactive strategies.

• Optimal timing: AI can suggest the best dates and times for your event by considering factors like competing events, seasonal trends, and target audience availability.

 As we move forward, event planners who embrace these AI tools will find themselves at a significant advantage, able to deliver more personalized, efficient, and impactful events.

 The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Mastering Formal Table Settings

Imagine this: You're hosting a grand celebration. The guests arrive, dressed to the nines, and their eyes light up as they see the beautifully set table. That's the power of a well-executed formal table setting.

Ready to turn your event tables into masterpieces? I'll be your guide, walking you through every fork, knife, and napkin, so you can create a tablescape that wows your guests.

THE ANATOMY OF A FORMAL TABLE SETTING

Plates

At the heart of every place setting is the plate arrangement. In a formal setting, you'll typically find:

• Charger plate: This large, decorative base plate sets the stage for your table design.

• Dinner plate: Placed on top of the charger.

• Salad plate: Sits atop the dinner plate.

• Bread plate: A smaller plate positioned to the upper left of the place setting.

Tip: The bread plate is often confused with the salad plate. Remember "BMW" — Bread, Meal, Water — to recall that the bread plate goes to the left, above the forks.

Cutlery

Formal settings include multiple pieces of cutlery, arranged in order of use from the outside in:

• Forks: Salad fork (outer) and then the dinner fork (inner) to the left of the plate.

• Knives: Salad knife (outer) and dinner knife (inner) to the right of the plate, blades facing the plate.

• Spoons: Soup spoon (outer) and dessert spoon (inner) to the right of the knives.

• Butter knife: Placed horizontally on the bread plate.

Tip: The number of utensils should match the number of courses. There shouldn’t be a soup spoon if you're not serving soup.

Glassware

Arranged to the upper right of the place setting in a triangle or diagonal line:

• Water glass: Closest to the plate.

• White wine glass: To the right of the water glass.

• Red wine glass: Behind the other two glasses.

Tip: If champagne will be served, the flute is placed to the right of the wine glasses.

Napkin

In formal settings, cloth napkins are a must. They can be placed:

• On the charger plate

• To the left of the forks

• In a decorative fold on the dinner plate

Place Card

If you’ll be using place cards, position them above the charger plate or tucked into the napkin.

Designing an Elegant Tablescape

Think setting a table is just about forks and knives? Think again. Let's dive into the artistry of crafting a tablescape that's as stunning as it is inviting. Here's the secret sauce:

Color Scheme

Choose a palette that complements your overall event design. Stick with two to three main colors for a sophisticated look.

Centerpieces

Opt for low arrangements to encourage conversation. You don’t want the centerpieces to obstruct guests' views across the table.

Linens

High-quality tablecloths and napkins in complementary colors or textures can dramatically enhance your table's appearance.

Lighting

Incorporate candles or subtle lighting to create ambiance. Votives or taper candles can add warmth and elegance.

Charger Plates

These can be a statement piece. Choose metallic finishes for glamour or textured options for a more organic feel.

Menu Cards

Another option is to add menu cards to each place setting. They're both functional and decorative.

Advice on Selecting Table Setting Elements

When deciding which elements to include in your formal table setting, consider:

Event Formality

The more formal the event, the more elements you'll typically include.

Table Size

That said, your tables will need to accommodate all of the elements comfortably. Overcrowding can detract from the elegant atmosphere.

Budget

High-quality rentals can be expensive. Prioritize key pieces if you’re working with budget constraints.

Theme

Your table setting should reflect your overall event theme and style.

Tips for a Flawless Execution

Consistency is Key.

All place settings should be identical. Even small discrepancies can be noticeable.

Have Backups

Accidents happen. Have extra place setting elements on hand.

Consider Your Guests

If you have left-handed guests, consider setting their places with the cutlery reversed.

Adapting to Modern Trends

While traditional formal settings have their place, don't be afraid to adapt to modern trends:

Mixed Metals

Combining gold, silver, and rose gold can create a luxe, eclectic look.

Colored Glassware

Subtly tinted glasses can add depth to your color scheme.

Textured Linens

Experiment with different textures in your tablecloths and napkins to make your tablescapes memorable.

Personalized Touches

Adding a small gift or personalized element to each place setting is another effective way to delight your guests and cement your event in their memories.

The Bell Tower on 34th is one of the leading luxury event venues in Texas, known for our beautiful grounds, grand staircase, and decadent, Old World atmosphere.

Our experienced team works closely with customers to help them realize their event vision.

Contact us to arrange a tour.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

12 Creative Ways to Get Your Wedding Guests Mingling

When you’re a wedding guest, celebrating a dear friend or family member’s special day can be heartwarming, exhilarating, and in some cases, a bit awkward. Weddings can be uncomfortable for people who only know the hosts or a few other guests. The same applies to introverts and anyone who might feel a little out of their element in a big crowd.

As the hosts, you can help by creating a welcoming atmosphere, and with a few strategic measures to get your guests interacting. Not sure how to do that? Here are 12 tips that can help.

1. STRATEGIC SEATING ARRANGEMENTS

Ditch the dreaded “singles table.” Instead, be a matchmaker of sorts with your seating chart. Group guests based on shared hobbies or passions. Think “foodies unite” or “travel bugs corner.” It's like a pre-made conversation starter, minus the awkwardness.

2. INTERACTIVE GUEST BOOK STATION

Set up a guest book area that encourages interaction. Set up a Polaroid station with silly props, or let guests leave their mark on a giant Jenga set.

3. ICEBREAKER GAMES OR ACTIVITIES

Place icebreaker questions or fun facts about the couple on each table. Guests can take turns reading them aloud, sparking conversations and shared laughter. You could also set up lawn games or board games in a designated area for those who prefer more active socializing.

4. COCKTAIL HOUR WITH CONVERSATION STARTERS

Craft a signature cocktail with a name that sparks curiosity, “The Blushing Bride" or "The Groom's Old Fashioned.” Bonus points if you include a fun fact about the drink's connection to the couple.

5. GROUP DANCE LESSONS

Before the dancing begins in earnest, have a professional dancer teach everyone a simple, fun dance routine. This shared experience can help break the ice and get people laughing together, setting a playful tone for the rest of the evening.

6. PHOTO BOOTH WITH PROPS

Set up a photo booth with plenty of silly props. Not only will this provide entertainment, but it also gives guests a reason to approach others and ask them to join in for a fun photo session. The resulting pictures make great mementos, too.

7. BUFFET-STYLE DINING OR FOOD STATIONS

Buffet-style dining or food stations encourage mingling as guests graze and gab. Plus, who doesn't love having options?

8. DESIGNATED MINGLING AREAS

Transform a quiet corner into a cozy lounge with comfy seating and soft lighting. It's the perfect escape for introverts or anyone needing a break from the dance floor.

9. GROUP ACTIVITIES OR CHALLENGES

Get your guests working together with a fun challenge. A scavenger hunt with clues about your love story or a “Newlywed Game”-style trivia will have everyone chatting and laughing in no time.

10. ENCOURAGE MINGLING DURING TRANSITIONS

Use those natural breaks in the action, like between the ceremony and reception, to create mingling opportunities. Have lawn games set up, a live musician playing, or a signature cocktail station to keep the energy up and the conversations flowing.

11. SPARK CONVERSATIONS WITH UNCONVENTIONAL ENTERTAINMENT

Surprise your guests with unexpected entertainment that doubles as a conversation piece. A live painter capturing the scene, a roaming close-up magician, or a photo booth with amusing digital backdrops are great ways to spark laughter and interaction.

12. CREATE A SHARED EXPERIENCE WITH A DIY STATION

Turn your reception into a hands-on experience with a DIY station. Let guests unleash their creativity at a perfume-blending bar, a mini succulent-planting station, or a collaborative mural where everyone can add their artistic touch. It’s a fun way to break the ice and create a lasting keepsake.

The Bell Tower on 34th, one of the leading luxury wedding venues Houston has to offer, is known for our beautiful garden setting, waterwall, and elegant, Mediterranean decor.

Our southwest Texas venue serves couples from throughout greater Houston.

Learn more about holding a wedding here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

10 Fun Ideas for Accommodating Children at Your Next Big Family Celebration

Kids at parties: They're like adorable little tornadoes.

While their presence adds joy and charm family gatherings, it's no secret that they can also bring a touch of chaos.

In this post, we'll share 10 creative and practical ideas to keep kids entertained and engaged, so your guests can focus on enjoying the festivities (and maybe even snap a few cute photos along the way).

1. Designated Kids' Zone

Set up a special area just for children with age-appropriate activities, toys, and games. This gives kids their own space while allowing adults to socialize nearby. You can include comfortable seating and vibrant decorations to make it an inviting space that kids will love.

2. HIRE A FACE PAINTER OR BALLOON ARTIST

Professional entertainers can keep children occupied for hours with colorful face designs or impressive balloon creations. Not only do these activities engage kids, but they also provide great photo opportunities for parents.

3. DIY CRAFT STATION

Create a table with various craft supplies where kids can make their own party favors or decorations. This could include coloring books, bead necklaces, or simple origami projects. Plus, the children can take their creations home, giving them a personal memento of your celebration.

4. OUTDOOR GAMES AREA

If weather permits, set up classic outdoor games like cornhole, giant Jenga, or a ring toss. These games are fun for both kids and adults alike. They’ll encourage interaction and friendly competition among guests of all ages.

5. MOVIE CORNER

For longer events, you can set up a cozy corner with bean bags and a screen playing child-friendly movies or cartoons. This area can serve as a calm retreat where kids can unwind after running around and playing.

6. PHOTO BOOTH WITH PROPS

Kids love dressing up and taking silly pictures. A photo booth with fun props can provide entertainment and create lasting memories. Want to take the booth to the next level?  Set up themed backgrounds.

7. HIRE A MAGICIAN OR ENTERTAINER

A short performance by a professional children's entertainer can be a highlight of the event for the younger guests. Magic tricks, puppet shows, or a storytelling session can captivate their attention and leave them in awe.

8. INTERACTIVE FOOD STATION

Set up a cookie decorating table or a build-your-own sundae bar. This keeps kids engaged and satisfies their sweet tooth. They’ll enjoy creating their own treats and showing off their culinary creativity.

9. TREASURE HUNT OR SCAVENGER HUNT

Organize a simple treasure hunt around the venue. This can be tailored to match the theme of your celebration. The excitement of searching for hidden treasures will keep kids entertained and active throughout the event. (A warning: You’ll probably need a volunteer or two to help set this up and keep an eye on participating children.)

10. SUPERVISED PLAY AREA FOR YOUNGER CHILDREN

For toddlers and babies, create a safe, enclosed play area with age-appropriate toys and activities. Think about hiring a babysitter to supervise this area so parents can relax and enjoy the celebration too.

The Bell Tower on 34th, one of the leading event venues in Texas, offers on-site security and catering services.

Our experienced team works closely with customers to help them realize their event vision.

Contact us to learn more about holding a celebration here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

Planning a Memorable Product Launch

Have you ever discovered something truly amazing? There’s a sense of excitement, wonder, and possibility during moments like that. Those are the emotions you want to evoke with a product launch. And you can. As an event planner, you have the power to create those moments of connection, to spark passion, and leave a lasting impact on your audience.

Let's dive into the strategies and secrets behind crafting truly unforgettable product launches.

UNDERSTAND YOUR AUDIENCE: THE FOUNDATION OF A MEMORABLE LAUNCH

Every successful product launch begins with a deep understanding of your target audience. It's not just about demographics; it's about connecting with their aspirations, pain points, and how your product can enhance their lives. This knowledge forms the bedrock upon which every aspect of your event is built.

Define Your Ideal Attendees

-Who are they? Are they tech enthusiasts, industry professionals, potential customers, or a mix? Consider their age, occupation, interests, and lifestyle.

-What motivates them? What are their goals, challenges, and desires? -What problems does your product solve for them?

-How do they consume information? What social media platforms do they use? What kind of content resonates with them—videos, interactive demos, or thought-provoking discussions?

Tailor Your Event to Their Interests

Choose a location that aligns with your audience's expectations and preferences. A tech product might thrive in a modern, innovative space. A luxury item might call for an elegant setting.

As you plan activities, ask yourself what would engage your audience and showcase your product's benefits. For example, if your target audience is young and tech-savvy, interactive demos and gamified experiences could be a hit.

You should also select foods and beverages that appeal to your attendees' tastes and dietary needs. Consider offering options that reflect your product or brand identity.

More tips:

-Conduct thorough research: Use surveys, social media analytics, and focus groups to gather insights about your target audience.

-Create buyer personas: Develop detailed profiles of your ideal attendees to help you visualize and empathize with them.

-Stay flexible: Be prepared to adapt your plans based on feedback and evolving audience needs.

ENGAGEMENT BEFORE, DURING, AND AFTER: KEEPING THE BUZZ ALIVE

A successful product launch isn't confined to the event itself. It's a journey that starts long before the doors open and continues long after the last guest leaves. Strategic engagement at every stage is key to building anticipation, maximizing impact, and nurturing lasting relationships.

Before the Launch: Building Anticipation

A teaser campaign is a great way to create a sense of mystery and excitement about an event. This can take the form of cryptic social media posts, countdown timers, and sneak peeks of your product.

The months leading up to your launch are also a good time to collaborate with influencers in your industry. With their support, you can generate buzz about your soon-to-be-released product and, while you’re at it, reach a wider audience.

If possible, offer early access or special discounts to loyal customers or subscribers to build excitement and reward their support.

You also can run contests, quizzes, or polls on social media to encourage participation and get people talking about your launch.

During the Launch: Creating Memorable Experiences

This is the time to bring the excitement up a few notches. Again, social media can help with this. Provide real-time updates on your platforms, along with behind-the-scenes glimpses, and highlights from your event.

As much as possible, find ways to engage with your attendees. Maybe you can hold Q&A sessions, product demos, or hands-on workshops—anything that makes your new product realer to them and helps them understand how it will impact them.

Another sure way to create a vibe of excitement? Host live entertainment. You can’t go wrong with live music, but if appropriate, you can offer other appropriate forms of entertainment, maybe a standup comedian known for wowing audiences at corporate events. Whatever you choose, it should complement your product and brand.

There will be countless photo opportunities throughout your event day: Capitalize on them. Set up photo booths or backdrops that encourage your attendees to capture and share their experiences on social media.

After the Launch: Sustaining the Momentum

Make sure the people who attended (and helped with) your launch feel valued and appreciated. One of the best ways to do that is the time-honored practice of sending personalized thank-you notes or emails to attendees, expressing your gratitude for their participation.

But you don’t have to stop there. Offer post-event access to exclusive content like videos, photos, or presentations. At the same time, maintain the conversation on social media by sharing user-generated content, running contests, and offering special promotions.

A few more things to keep in mind:

-Consistency is key. Maintain a consistent brand voice and messaging throughout all your communication channels.

-Leverage technology: Use event apps, live streaming, and social media tools to enhance engagement and reach a wider audience.

-Measure and analyze: Track key metrics like social media engagement, website traffic, and sales to gauge the success of your launch and identify areas for improvement.

CREATING LASTING IMPRESSIONS: GOING BEYOND THE EXPECTED

A successful product launch transcends a mere product showcase; it's an opportunity to craft a transformative experience that lingers in the minds of your audience long after the event concludes.

At your launch, immerse your guests in the essence of your product. Launching a fitness app? Try incorporating fitness challenges or yoga sessions into the event. Are you introducing a new line of gourmet coffee? Host a barista demonstration or offer tasting stations with different flavor profiles.

Find ways to appeal to all five senses to create a truly immersive experience. Think about the sights, sounds, smells, tastes, and even textures that can reinforce your product's essence. For example, if you’re launching a new fragrance, consider diffusing subtle scents throughout the venue, or if you’re unveiling a new food product, provide samples that tantalize the taste buds.

We also encourage you to inject an element of surprise to delight your guests. Think outside the box—it could be a celebrity appearance, a flash mob, or a unique performance that aligns with your product's theme.

The unexpected creates a sense of wonder and excitement that will be talked about long after the event.

The Bell Tower on 34th is a leading event in Houston, TX.

Our elegant venue, featuring a grand staircase and beautiful garden setting, is a short drive from downtown Houston.

Contact us to schedule a tour.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355

10 Thoughtful Thank-You Gifts for Your Best Man

Your best man has been your rock throughout the wedding planning process, and now it's time to show your appreciation. Finding the perfect thank you gift can be a challenge, but we've curated a list of 10 thoughtful ideas that go beyond the ordinary. Each option is designed to leave a lasting impression and strengthen your bond.

1. PERSONALIZED WHISKEY DECANTER SET

Give your best man an elegant glass decanter with matching tumblers, engraved with his initials or a meaningful date. This sophisticated set adds a touch of class to his home bar and serves as a lasting reminder of your friendship.

2. HIGH-QUALITY LEATHER WEEKENDER BAG

How about a durable, stylish leather bag perfect for short trips or gym visits? Opt for a classic color like brown or black, and have his initials embossed for a personal touch.

3. CUSTOM ENGRAVED WATCH

This is a timeless accessory that your best man can wear daily. Choose a style that suits his taste and engrave a short message on the back to make it truly special.

4. VINTAGE CUFFLINKS

Source a pair of unique, vintage cufflinks that reflect his interests or personality. These could be anything from classic silver designs to quirky novelty pieces.

5. NOISE-CANCELING HEADPHONES

A high-end pair of wireless headphones is a great gift for a music lover or frequent traveler. This gift combines practicality with luxury, and it’s perfect for unwinding or staying focused.

6. LUXURY GROOMING KIT

Maybe your best man would enjoy a comprehensive set of high-quality grooming products. This sophisticated collection might include artisanal beard oils, designer colognes, and top-tier skincare products. It's a practical yet indulgent gift that adds a touch of luxury to his everyday life and helps him look his best for special occasions.

7. CUSTOMIZED GOLF CLUB SET

For the golf enthusiast, a set of custom-fitted clubs or a personalized golf bag can be a hole-in-one gift. Add his name or initials for an extra special touch.

8. PREMIUM SPIRITS TASTING EXPERIENCE

Book a guided tasting session at a local distillery or upscale bar. This experience-based gift creates lasting memories and caters to the spirits connoisseur.

9. HANDCRAFTED LEATHER WALLET

Give him a high-quality leather wallet, potentially with RFID-blocking technology, which prevents electronic pickpocketing by shielding credit cards from unauthorized scans. Have it monogrammed or choose one with a special hidden compartment for a unique twist.

10. WEEKEND GETAWAY VOUCHER

Gift him a relaxing weekend away, possibly at a nearby resort or a city he's always wanted to visit. This shows your appreciation through the gift of new experiences and relaxation.

PRESENTING YOUR GIFT

Choosing the perfect gift is only half the battle — presenting it in a meaningful way can make the gesture even more special. Here are some tips to help you make the moment of giving your best man his thank you gift as memorable as the gift itself:

-Include a handwritten card expressing your appreciation and perhaps recounting a favorite memory or inside joke.

-Wrap the gift thoughtfully or present it in a high-quality gift box to add to the experience of receiving it.

-If possible, keep the gift a secret to add an element of excitement when you present it.

-If you’ll be presenting the gift at a pre-wedding event, consider making a short toast to publicly acknowledge your best man's support. If there's a particular reason you chose the gift, share that story. It adds meaning and shows you've put thought into the selection.

Since The Bell Tower on 34th opened more than a decade ago, it has earned a reputation as the best wedding venue in Houston.

Our southeast Texas venue with a chapel, waterwall, and beautifully tended grounds, can accommodate both small and large weddings.

Learn more about getting married here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355